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The National Association of Women Business Owners-Silicon Valley is the consummate destination association for CEOs, entrepreneurs and
executive officers of diverse, women-owned businesses. Members are recognized worldwide by prestigious organizations as leaders
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February 2007: Following the Yellow Brick Road

You never needed a wizard, You had everything it took all along!





NAWBO-SV Member Appreciation Reception

Guest Panelists:
Hannah Kain President and CFO of ALOM Technologies
Linda Gold President & CEO, M3iworks
Wendy Buller President of Benchmark Environmental Engineering
Moderator: Marilyn Ritter President of Creation Ground Media LLC

A special panel discussion of insight, advice, goals and smart moves encountered in the journey to grow a thriving business dominated the February Member Appreciation Reception.

The panel was moderated by Marilyn Ritter, Program Chair, with a question and answer session by the audience after the presentation.

Below is an outline of questions the panel fielded.
  • The Biggest Surprise. For Example: You thought you were taking a risk but it turned out to be not as risky as you thought OR you thought it was a smart move and it wasn’t. How did you overcome it?
  • Your Biggest misconception about business ownership?
  • Your Greatest frustration?
  • The best advice you ignored and your source of support when you did need advice.
  • Looking Forward: Goals yet to be achieved or your five year vision?
  • The Smartest move you made?

Five O’Clock Seminar: Short-Circuit: Why Branding Matters in a Time Compessed World

Deborah Shea, President and Creative Director, Hellbent Marketing, spoke about tools to help business owners use their brands to differentiate product/service offerings, to clearly communicate a competitive advantage, and to create an emotional connection with customers.

Branding helps women owned business-owners overcome two countervailing forces:
1. Increased marketing noise in business where the public is putting on mental blindfolds and checking out
2. Time-compression in business where cycles are shorter, attention spans are in the decline, but businesses, particularly small ones, still have to grow.

She said women business owners must do more work (including more marketing work) in less and less time. A strong brand is no frill she concluded. It is the foundation of a viable and cost effective business.

Corporate Partners



Members & Guests Networking

                 

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