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2008 |
Past Events Archive: 2007
BioJean Cecil, Executive Director of the Career Closet Jean Cecil has been Executive Director for 3.5 years and was a volunteer for 2 years previous to that.
Speaker Bio
Lynnea Hagen, MS, Personal & Business Strategist, Speaker, Coach
Lynnea Hagen, M.S. is a business planner, strategist, speaker and coach. She was a consultant to businesses of all sizes for over 20 years. She has worked for Disney, Quaker State Oil, AT&T, and Pacific Bell. Her education includes degrees in psychology and sociology, a graduate certificate in Information Systems, and a Masters degree in Organizational Development. An author of several articles, she is a licensed facilitator for several business and coaching programs, and a founding member of the International Association of Coaches. She has taught at San Jose State University’s Lifelong Learning Institute, and is the owner The Abundance Company. She helps motivated, energized professionals and business leaders define and move to the next level in their businesses and their lives. Focusing on Advanced Leadership Skills, she helps clients lead others AND lead themselves to be more productive, make more effective use of their time, make more money, and have abundance in other areas of their lives. October Event: SF/SV NAWBO Joint Meeting
Guest Speaker: Jud Walsh, an expert from the SF Business Times, will describe how tapping into a news source such as the SF Business Times, with its weekly collection of leads and other business information, can greatly minimize your sales strategy time. Thursday, October 11, 2007Time: 6:00pm to 9:00pmLocation: Omni Hotel, 500 California Street, San Francisco, CA Get Map ›
Speaker Bio
Kathleen Ronald, PresidentSPEAKtacular Kathleen Ronald, “Queen of Business Networking,” is an unparalleled networker, an internationally renowned speaker-trainer, and the founder of Speaktacular. Kathleen has more than 25 years of experience providing custom, inspirational keynotes and training seminars to Fortune 500 companies, small business, and professional associations. Author of the soon-to-be-released Networking Bible, Queen Kathleen excels at helping people shed the cookie-cutter approach to prospecting and develop personal, authentic strategies that “build their net worth by building their network.” “You network computers, but you connect with people,” Kathleen asserts. With a lifelong reputation for uniting people and building communities, she has founded successful networking groups, Fortune 10/10 (a women’s investment group), and WOW (Women of Wealth) Ventures and co-founded WIN (Women in Networking). Thousands of people who are high-tech, low-tech, or no-tech-at-all have reaped the powerful benefits of Kathleen’s Speaktacular presentations. Her audiences consistently rank her number one at conferences and conventions. With an electrifying, comedic style all her own, she delivers empowering programs that not only motivate but also produce bottom-line results. First-year revenue increases of 20 to 50% are typical of companies and solopreneurs hiring Kathleen as a culture change consultant, redefining their ideas of what is possible. Passionately involved in many communities, Kathleen gives of herself generously, often taking on volunteer roles, charitable work, and corporate board positions. She served as vice president for the National Association of Women Business-Silicon Valley Owners in 2004-2005. A dynamo on and offstage, a highly sought-after business consultant, a marketing whiz, a record-breaking sales champion-and a recent cancer victor-Kathleen tells it like it is, with unabashed conviction and contagious enthusiasm. 
August Event: Do You Want to Take Your Company to the MILLION DOLLAR Level and ABOVE?Through NAWBO Silicon Valley’s affiliation with Cisco Systems, we are providing leadership opportunities and business expertise to enable our members to create wealth and to compete effectively in the business environment.
Five O’Clock Seminar
How to Find Your GSA Contracts Amidst the Maze—A Primer to Getting Plugged into the GSA Schedules for Your Business Presented by: Wendy Buller, President Benchmark Environmental Engineering Member Bio › 5:00-5:45pm Want to do business with government agencies? Small businesses can be sucessful with contracting. Many Federal agencise utilize “GSA Schedules” to obtain needed goods and services in lieu of contracting on their own. In this workshop, Wendy Buller will provide a brief overview of the GSA mission and walk us through how to go online to find your GSA Schedule, how to Download it and what to do with it. Guest Speakers: There are $1 Million reasons to come the August meeting. Find out how you can tap into the resources available today to grow your business to $1 Million and more. Lauren Ventura from Cisco Systems and Small Business Owner Kimberly Martinez will explain the “Make Mine a Million$ Business Program” designed to help and financially support women business owners in our community. Register now to attend and learn how you can access a host of resources by joining the Make Mine a Million business movement, a program from Count Me In for Women’s Economic Independence (CMI), founding partner OPEN from American Express® and sponsored by Cisco Systems and other leading organizations. While 50% of companies in the U.S. are owned by women, less than 4% have sales in excess of $1 million. To change that, over 20,000 women have joined the movement to date, providing opportunities to compete for a combination of money, mentoring, marketing and technology tools that women entrepreneurs need to help grow their businesses from micro to $millions. On August 21st Cisco Systems will provide insight into the program and how its role as the premier technology sponsor has helped educate WOB’s on the advantages of deploying a technology roadmap that aligns with your business strategies to support growth and productivity. Hear from CMI awardee, Kimberly Martinez on how the program helps support her growth to achieve the the Million dollar mark and beyond. Count Me In launched this dynamic movement to inspire one million women entrepreneurs to reach annual revenues of a Million dollars by the year 2010. Learn about National and Regional events held throughout the year which offer opportunities for Your Company to compete for awards. Through the CMI website and programs, you can access tools and community necessary to reinforce belief in yourself and your ability to achieve success. Go to www.makemineamillion.org.
Tuesday, August 21, 20075 O’Clock Seminar: 5:00pm to 5:45pmRegistration and networking: 5:45pm to 6:30pm Dinner and Presentation: 6:30pm to 8:30pm Location: Silicon Valley Capital Club 50 West San Fernando, San Jose, CA Speaker Bio
Lauren Ventura, Senior Director, Small and Medium-sized Business,Cisco Systems, Inc. With over eleven years of experience at Cisco Systems in a variety of roles and more than twenty-eight years of global marketing and sales experience, Lauren Ventura has been responsible for leading cross-functional global teams in cultivating new opportunities in both new and existing market segments. Currently as Senior Director, Commercial Market Management for Cisco Systems, Lauren is responsible for developing and executing Commercial marketing and growth initiatives. Serving customers with 5 – 1000 employees. This commercial customer segment is Cisco’s fastest growing customer segment at 21% per year globally with annual revenues exceeding $7B. Focused on encouraging the growth of women-owned businesses, Lauren Ventura is leading Cisco’s engagement as technology sponsor in the “Count Me In, Make Mine a $Million Business” program and she is the gender diversity council lead for Cisco’s corporate marketing function. Ventura is also the corporate sponsor for accelerating China’s commercial market for Cisco. Previously at Cisco, Ventura was Director of Commercial Vertical Marketing responsible for developing marketing strategies and programs for vertical industries such as Government, Education, Healthcare, Financial Services, Manufacturing, and Retail. Other positions at Cisco included services marketing responsibilities for Cisco’s enterprise, service provider and commercial market segments where she has led global teams with both customer and channel partner program implementations. Prior to Cisco, Ventura held sales and marketing positions at Network General, Network Application Technology, GRiD Systems Corporation, and Shugart Associates. Ventura has completed undergraduate work in marketing as well as Executive MBA programs at University of Western Ontario and University of Southern California and now lives in San Jose, California with her husband of twenty-four years and two children, ages 20 and 17. 
Kimberly Martinez, CEO and Co-founder, Bonitas International, CMI and Cisco AwardeeKimberly Martinez is CEO and Co-Founder of Bonitas International. Bonitas International was created in January 2003, when, over the holidays, Kimberly learned about the family business her sister-in-law Lisa Harrington had creating selling ID necklaces to her hospital co-workers. Kimberly was so impressed with the product and its success that she put together a business plan on the back of a holiday card envelope and convinced Lisa her great idea should be shared with women across the world. The two women left their lives of working for others and never looked back. The company’s mission is to free working women around the world from the fashion disaster that comes with wearing an ID Badge. They create fun, fashionable, and affordable ID jewelry. Their flagship product line is an extensive collection of beaded ID necklaces and retractable badge reel jewelry that allows the wearer to display her employee ID with style! Today the company’s products are sold in 2,000 retail stores across the U.S. and on the retail websites BooJeeBeads.com and EyeGlassHolders.com. Kimberly is a proud winner of the 2006 Make Mine A $Million™ Contest, and Bonitas International is a certified woman owned business.In her past life, Kimberly Martinez had spent a 20-year career building and driving distribution for some of the most respected companies in America including Progressive Insurance and Prudential Financial. Kimberly was born in Cleveland, Ohio but resides today in southwest Florida with her husband and three young children. 
July Event: Build Your Buzz!The Savvy Way to Harness the Power of the Media to Boost your SalesThis is a two-part hands on Media Training Seminar.First PresentationGuest Speakers: Increasing your company’s visibility and building credibility is an integral part of a successful marketing program. Learn the formula for successfully pitching your story to the media…whether it is the Business Journal, the daily newspaper, television or radio and how this can impact your bottom line.
Other Topics: How to use the Business Journal to stay connected and informed, to increase your company’s visibility to other local businesses, to build credibility and to build your bottom line. Second PresentationTaking Your Media Savvy for a Test DriveRole Playing to Enhance Your Media Skills
Guest Speakers: Attendees are encouraged to bring pitches, issues and questions and be ready to role play with seasoned public relations professionals and get immediate feedback and savvy advice.
Featured Members
Dorothy Davis : Member profile › DoVeDa Enterprises, Inc. Erica Douglas : Member profile › Simpli Hosting, Inc. Featured Corporate Partner  Comerica Bank Tuesday, July 17, 2007Registration and networking: 5:30 to 6:30pmDinner and SV/SJ Biz Journal Media Training: 6:30pm to 7:45pm Media Role Playing: 7:45 to 8:15pm Location: Silicon Valley Capital Club 50 West San Fernando, San Jose, CA Speaker Bio
Vintage Foster, PublisherSilicon Valley/San Jose Business Journal Vintage Foster has been in journalism for more than seventeen years. He’s been a business reporter, city desk editor, editorial writer and features reporter at The Charlotte Observer and The Detroit Free Press. He’s been an editor and a publisher of a city magazine and he’s served as Publisher of the East Bay Business Times and now acts as Publisher of the Silicon Valley/San Jose Business Journal. Vintage serves on the boards of San Jose Chamber of Commerce, Joint Venture Silicon Valley, The San Jose Convention and Visitors Bureau. He is also the chairman of the board of The East Bay Leadership Foundation. He has been awarded the EDAB Vision Award and the American Advertising Federation Silver Award, both given for outstanding business accomplishment and community service. Vintage has been instrumental in supporting Women Business Owners, including a listing of the Top 50 in a yearly ranking and a festive celebration event. 
Norman Bell, EditorSilicon Valley/San Jose Business Journal Norman Bell Bio:Norman Bell is editor of the Silicon Valley/San Jose Business Journal, a weekly newspaper serving the business community in and around America’s 10th largest city. The newspaper has a news staff of 14 and a circulation of about 12,000. It is read by decision makers in Silicon Valley. Prior to joining the Business Journal in 2004, Bell had a lengthy career in managing daily newspapers, serving as the top editor at the News-Tribune in Tacoma, WA, (1986-91) and the Trentonian in Trenton, NJ, (1999) and as managing editor of the Albuquerque (NM) Tribune (1981-85) and the five-paper ANG group based in Oakland, CA, (2000-2004). He has also served as assistant managing editor at the Press-Enterprise in Riverside, CA, and Citizen-Journal in Columbus, Ohio, and metro editor at the Detroit News. Early in his career, he worked at the Troy (NY) Record and the Knickerbocker News in Albany, NY, where he was city editor. For three years (1992-94), he taught journalism as the McMahan Centennial Professor of News Communication at the University of Oklahoma. His newspapers have won a variety of awards including Casey medals, Associated Press Managing Editors public service honors and a James Madison award from SPJ for efforts on behalf of open records. A project of his design on euthanasia legislation was a Pulitzer finalist. He holds a master’s degree in American studies from Union University in Schenectady, NY, and a bachelor of commerce degree from McGill University in Montreal, Quebec, Canada. He also has attended professional programs at the American Press Institute and the Poynter Institute. He served two terms as president of the New Mexico Associated Press Managing Editors group. He’s been married for 35 years, despite dragging his wife Lisa to baseball games in virtually every major league stadium from coast to coast. PRSA Silicon Valley| Visit the PRSA Silicon Valley website ›Distinguished PRSA Board Members: For more than thirty years, the Public Relations Society of America, Silicon Valley (PRSA Silicon Valley) has been the leading voice for technology marketing and PR. The organization provides professionals with education and professional development, career advancement and networking opportunities. Business communicators at every level are welcome to join. The PRSA Silicon Valley provides numerous opportunities to stay informed about industry developments and trends, and to interact with other professionals, members of the media, industry analysts, and more.
Five O’Clock Seminar
Blast Your Business! Presented by: M. Reynolds Morgan Senior Account Manager Business Wire - Silicon Valley Speaker Bio › 5:00-6:00pm Into greater success that is! Leveraging a press release to spotlight your business in the world, isn’t hard or complicated. In this introduction to the Business Wire “whys” and “how tos” we will show you how to take advantage of this heart-pounding opportunity. The world is just waiting to hear about you!!!!
FREE PHOTO at the June Event!!!
A picture is worth a thousand words and we would love to see more of you. Please take just a few moments to have your photo taken by our wonderful Chapter Photographer Jeanette Butler. This photo will be used for the Member Directory Profile on the NAWBO-SV website that is available to all members. This free photo is brought to you as a NAWBO-SV member benefit. The photos will be made available for a fee-to-be-established if members want to use their fabulous photo anywhere besides the NAWBO-SV website. • The goal of any fine portrait is to direct the viewer’s eye to the face in the portrait. All other elements should be secondary. • Simple long sleeved garments in medium to dark tones of brown, gray, burgundy, green, or blue are pleasing choices (NO white or light colors, patterns, plaids, or stripes) when being photographed. • Be sure to have your hair and makeup done. Fine tuning of makeup, hair and any required facial enhancements will be performed in post-processing.  Photographic Art › June Event: Our Leaders Make Magic! Guest Speakers: They define and don’t follow. They inspire and demand. And they NEVER let us down or off the hook! NAWBO’s leaders teach us by their tremendous examples of smarts, business savvy and tenancity. Don’t miss this magical evening where we show all of our appreciation. Tuesday, June 19, 2007Registration and networking: 6:00pmDinner and Presentation: 6:45pm to 8:30pm Location: Silicon Valley Capital Club 50 West San Fernando, San Jose, CA Please Join Us in Welcoming our Executive Board of Directors for 2007-2008The new Executive Board invites you to attend the June 19th meeting as they are installed for the 2006-2007 fiscal year and to honor the current year½s Board who have all worked incredibly hard for our Chapter. We will be recognizing their tremendous efforts in supporting the Silicon Valley Chapter.
Special Thanks and Appreciation to our Board
|
| President | Carla Cobb Davis, DBC Groups, Inc. |
| Immediate Past President | JoAnn K. Leonard, Ignite Marketing |
| President-Elect | Cherryll Sevy, Cypress Ridge Solutions & Ins. Svcs. Inc. |
| Treasurer | Kim Tucker, All Reasons Moving, Inc. |
| Secretary | Wendy Buller, Benchmark Environmental Engineering |
| Vice President - Corporate | Karen Mathews, Karen Mathews & Associates |
| Director - Programs | Marilyn Ritter, Creation Ground Media |
| Director - Website | Robin Fisher, Take Flight Graphics |
| Vice President – Membership | Dorothy Davis, DoVeDa Enterprises, Inc. |
| Director - Marketing | Deborah Shea, Hellbent Marketing |
| Director - Education | Rachel Huveldt, RGH Associates |
| Director - Biotechnology/ Life Science | Kristie Prinz, The Prinz Law Office |
| Director - Foundation Development | Mary Hiland, Hiland & Associates |
| Director - Medical/Health Care | Paulette Grilli, PhD, Grilli & Associates |
| Director - Corporate Sponsor | Maxine Goulding, California Special Occasions |
Speaker Bio
Margaret SmithCEO, Domus Contempo, Inc.
Founder of the Silicon Valley Chapter
Margaret Smith is the Founder of the Silicon Valley Chapter and also was destined to be the President of the NAWBO National in 1996-97. Margaret was an attorney with her own firm at that time and after her term as NAWBO’s Top Executive, she changed directions and became the CEO and owner of Domus of Los Gatos, an award winning unique high end retail store that specializes in kitchen gadgets, cookware, stationery and carries over 33,000 different quality products at a fair price. Margaret is known for her dedication to the small business community.
In 1997, Margaret was elected to a one-year term as one of the five vice presidents of Les Femmes Chefs d’Enterprises Mondiales, an international organization representing women entrepreneurs from 38 countries. She has served on the U.S. Chamber of Commerce Advisory Board and on the Boards of several groups related to small business. Mary has also testified before the U.S. Congress on issues affecting small business and has been to the White House on numerous occasions to discuss small business issues.
Mary Deforest CardozaCEO, Cardoza-Bungey Travel
First President and Founding Member of NAWBO-SV
Mary deForest Cardoza was the First President and Founding Member of NAWBO Silicon Valley. In addition to her long-term involvement with NAWBO, she is currently the President and CEO of Cardoza-Bungey Travel and is one of the Bay Area’s foremost travel experts. Cardoza-Bungey Travel was ranked in 2006 by the Silicon Valley/San Jose Business Journal as the eighth largest woman-owned business in the Silicon Valley and has consistently been on the Business Journal’s Top 50 Women Business Owners over the last 15 years.
Mary’s career in the travel industry began with overseas assignments with the U.S. State Department, first in Vietnam, then in Spain. When she returned to the U.S., the travel business seemed like a natural fit and Cardoza Travel will be celebrating their 20th anniversary this year.
M. Reynolds MorganSenior Account Manager
Business Wire - Silicon Valley
M. Reynolds Morgan is an established Silicon Valley executive with more than 19 years of sales management and business development experience working within the news media, corporate news wires, and public relations and investor relations industries. A former journalist, Morgan is a frequent guest speaker at industry events and is a member of the National Investor Relations Institute (NIRI), the Public Relations Society of America (PRSA), Churchill Club, and NAWBO Silicon Valley. He also serves on the Board of Directors for the Menlo-Atherton Little League. Morgan has been married for 17 years and is the father on two boys, ages 12 and 9. In his spare time, he coaches travel AA-level ice hockey, Majors division baseball, and tournament squash. He and his family are long time residents of Menlo Park and Atherton.
Honors/Awards: Morgan is the recipient of several Peninsula Press Club awards for media relations excellence, including, Best Press Kit, Best Press Release, etc.
Long Term Care:
Surviving the Effects of the Sandwich Generation
Presented by: Elaine D. Ellis, AAMS, RP, Senior Associate, Integrated Financial/Guardian Life Insurance Company* | Speaker Bio ›
5:00-5:30pm
The Sandwich Generation is a generation of people who care for their aging parents while supporting their own children. This issue can impact not only our business and personal financial plans, but also family dynamics. Get answers to questions such as:
Who will provide care for those I care about?
Where will care be provided?
Where will the funds come from to pay for care?
Who will care for me?
Come hear Elaine share her insights on how you can help protect the quality of life for you and the people you love.
*NAWBO National 2006 Corporate Partner of the Year
May Event:
New Rivers of Revenue: Business Partnering Strategies for Growth and Innovation
Guest Speaker:
Adrian Ott
President and Founder, Exponential Edge, Inc.
See Speaker Bio below ›
Are you in need of new opportunities to grow your business? Are you maximizing your relationships with:
Business Customers
Vendors
Partners
Industry Networks—
to build new opportunities?
This session will explore how you can maximize the benefits of your business ecosystem and generate ideas for growth. It will cover different business relationship options companies can utilize to increase customer penetration, build new revenue streams and enhance their brand. It will also cover some of the pitfalls to avoid when partnering for growth.
Tuesday, May 15, 2007
Registration and networking: 6:00pm
Dinner and Presentation: 6:45pm to 8:30pm
Location: Silicon Valley Capital Club
50 West San Fernando, San Jose, CA
Speaker Bio
Adrian Ott
President and Founder, Exponential Edge, Inc.
Adrian Ott is CEO and Founder of Exponential Edge, Inc., a Silicon Valley consultancy that assists clients to identify and capture growth opportunities via corporate partnering, and strategic research. Clients include Microsoft, BEA, HP, Symantec, Manex, Greenleaf, EAG Labs and SunChemical. Her firm was recently named as a leading San Francisco Bay Area professional services firm by the Women in Consulting organization.
She was interviewed on PBS and CNBC and in BusinessWeek for her work. She has authored a number of articles for national magazines and is a frequent speaker at industry events. She has taught a session on innovation for the University of Ottawa Executive MBA Program for the past 5 years.
Prior to founding Exponential Edge, Ms. Ott worked at Hewlett Packard in strategy, alliances and marketing for over 15 years. Ms. Ott was honored as a Top Contributor in an HP Annual Report for “infusing HP with new revenue streams and business models.” She also worked in Corporate Strategy at AT&T (Formerly Pacific Bell).
Currently, she serves as Chair of the Harvard Business School Alumni Marketing & Sales Roundtable for Northern California. Ms. Ott holds an MBA from Harvard University, and a BS from U.C. Berkeley.
Elaine D. Ellis
AAMS, RP, Senior Associate, Integrated Financial/Guardian Life Insurance Company
Elaine has served on the Board of the National Association of Women Business Owners, where she was named “Member of the Year.” She is also on the Board of the National Association of Insurance and Financial Advisors–Silicon Valley. Elaine is a consistent qualifier of the Million Dollar Round Table, which recognizes her for being in the top three percent of financial service professionals worldwide. She also actively supports Girls Going Places, a program that teaches young women financial literacy and encourages entrepreneurship. Elaine was honored as NAWBO Silicon Valley Chapter Member of the Year.
April Event: Women of Distinction Awards Dinner
Join us as we applaud the success of the fifty top women business owners and honor the 2007 class of “Women of Distinction”, the Silicon Valley/San Jose Business Journal’s annual tribute to women leaders.
Enjoy an evening celebrating and networking with the outstanding entrepreneurs, visionaries and leaders of Silicon Valley.
Thursday, April 5, 2007
Live Band/Music Entertainment during dinner 6:30 - 7:00pm
Registration and Networking: 5:30pm
Dinner & Awards Presentation: 6:30pm to 9:00pm
Location: The Fairmont Hotel
70 S. Market St., San Jose
Cost: $95 per individual / $900 for a table of 10 ($800 for NAWBO members)
This event will sell out!
March Event: Supplier Diversity Today… Tomorrow
Corporate Partners Appreciation Luncheon
Guest Speaker:
Denise Coley
Director Supplier Diversity Development, Cisco Systems
See Speaker Bio below ›
Denise Coley with Cisco Systems will be presenting on how Women Owned Companies can win contracts with larger firms through their diversity programs. Denise will specifically address the next generation technologies and future supplier diversity programs.
NAWBO-SV chapter’s Corporate Partners will also be honored at the luncheon.
Please join us to add your voice to extend our appreciation to the individuals and organizations that support NAWBO-SV!
Tuesday, March 20, 2007
Time: 11:30am - 1:30pm
Location: Silicon Valley Capital Club, 50 West San Fernando, San Jose, CA
Speaker Bio
As Director of Supplier Diversity Business Development at Cisco Systems, Inc., Denise Coley drives the initiatives of the Supplier Diversity Program by facilitating relationships between diverse businesses and Cisco. The mission of the program is to increase customer satisfaction and improve sourcing through diversification of Ciscos suppliers.
Prior to joining Cisco, Denise was the Purchasing Operations Manager at SGI, managing the Supplier Diversity program and the Corporate Purchasing Operations Group. Prior to joining SGI, Denise was employed by Apple Computer, Inc. During her thirteen-year tenure with Apple, Coley held various strategic management positions.She has raised funds for the Leukemia and Lymphoma Society and participated in the Mayor’s Midnight Marathon (2000), Honolulu Marathon (2001, 2002). Additionally, she raised funds for breast cancer and participated in the Susan G. Komen, 3 Day Walk (2004) and raised funds for the 2005 Susan G. Komen 3 Day Walk.
Ms. Coley earned her BA in Speech Pathology and Audiology from the George Washington University, her MA in Speech Pathology from the University of the Pacific, and her MBA from the University of Phoenix.
Honors & Awards;2005 Recipient: Nelson Ball Advocate of the Year Award, Rocky Mountain Minority Supplier Development Council 2005 Honoree: NAWBO-SV Business Leadership Award
February 2007: Following the Yellow Brick Road:
You never needed a wizard, You had everything it took all along!
NAWBO-SV Member Appreciation Reception
Presented byGuest Panelists:
Hannah Kain President and CFO of ALOM Technologies
Linda Gold President & CEO, M3iworks
Wendy Buller President of Benchmark Environmental Engineering
Moderator: Marilyn Ritter President of Creation Ground Media LLC
See Panelist Bios below ›
Short-Circuit: Why Branding Matters in a Time Compessed World
Presented by: Deborah Shea, President and Creative Director, Hellbent Marketing
5:00-5:30pm
Branding helps women owned business-owners overcome two countervailing forces:
1. Increased marketing noise in business where the public is putting on mental blindfolds and checking out
2. Time-compression in business where cycles are shorter, attention spans are in the decline, but businesses, particularly small ones, still have to grow.
Women business owners must do more work (including more marketing work) in less and less time. A strong brand is no frill. It is the foundation of a viable and cost effective business.
Learn tools to use your brand to differentiate your product/service offerings, to clearly communicate your competitive advantages and to create an emotional connection with your customers.
Of course we never needed a wizard, but advice from a good witch or two (or even 4) can always help!
Surprises? Frustrations? You bet! But our panelists know there are more than a few ways to run around those obtacles.
Please join us for a special panel discussion of insight, advice, goals and smart moves encountered in the journey to grow a thriving business. Moderated by Marilyn Ritter, Program Chair, with a question and answer session by the audience after the presentation.
Tuesday, February 20, 2007
Registration and networking: 6:00pm
Dinner and Presentation: 6:45pm to 8:30pm
Location: Silicon Valley Capital Club, 50 West San Fernando, San Jose, CA
Panelist Bios
Hannah Kain is President and CEO of ALOM, a leading package assembly and fulfillment company headquartered in Fremont, Calif. Prior to founding ALOM in 1997, Kain has held various management and executive positions since 1983, with a wide range of experience in the packaging industry dating back to 1990. Kain holds three university degrees (B.S. in political science; M.S. in communications, and an M.B.A. in marketing), is a frequent lecturer and speaker, and is a published author of a popular textbook on market analysis, now in its 4th edition. She has extensive international management experience, membership and involvement in numerous governmental and educational agencies, and business groups, including Wells Fargo Small Business Advisory Board, and is a board member of the National Association of Manufacturers (NAM).
Christine Braelow is the founder and CEO of Lynx-Consulting, Inc. a highly experienced SAP consulting company that has provided consulting services to Fortune 500 companies on a global basis for more than a decade. Under Christine’s leadership, Lynx has grown to a multi-million dollar corporation and has established a reputation for integrity and for offering superlative, innovative consulting services to customers such as Genentech, Applied Biosystems, Georgia-Pacific, eBay and CardinalHealth. Prior to founding Lynx, Christine spent two years with an IT consulting firm where she developed its SAP consulting practice, recruiting top notch talent from all over the world. Christine holds a BBA in Finance and Marketing from the University of Michigan.
Linda Gold is President & CEO of M3iworks. Founded in 1981 to improve the usability of high-tech and consumer product information, M3iworks provided technical writing and documentation services for local high-tech firms, including Apple Computer, IBM, Hewlett Packard, and Federal Express. As Silicon Valley’s business communications needs changed, Linda reinvented the company, transforming it into a premier provider of revenue-generating and productivity- increasing websites and web applications for Silicon Valley companies like Sun Microsystem and Netscape Communications, and non-profits including The Health Trust of Santa Clara County, Silicon Valley Leadership Group, Pat Tillman Foundation, and the Islamic Network Group. She has won numerous awards for her business including: San Jose/Silicon Valley Business Journal: numerous years’ ranking in “Top Women-Owned Businesses, Top Web Design Firms; and Fastest Growing Private Companies” And Silicon Valley’s Most Influential Women (SJ/Silicon Valley Business Journal)
Wendy Buller has 18 years of diversified experience within the hazardous materials industry. She opened her firm Benchmark Environmental, in 1994 and specializes in environmental inspections such as asbestos, lead-paint, mold, bacteria, environmental site assessments and OSHA Compliance training. Mrs. Buller is a published writer for trade organizations and ongoing media relations with print, television and radio. Instrumental in the development of environmental retail products available to the public by nationally recognized hardware chains. Clients include: NASA-Ames, Cal-Trans, PG & E, The Housing Urban Development Department, and over 20 Cities/Counties throughout California. Mrs. Buller hold a Bachler of Arts degree in Public Relations from San Jose State University, is a certified EPA Asbestos Inspector and is ASTM trained in Property Condition Assessments.
Marilyn Ritter is President of Creation Ground Media LLC. Creation Ground Media is a full-service video production company specializing in video for businesses; including Marketing and Promotional Videos, Training Videos, Web Site Videos, Presentation Videos, and Corporate Documentaries.
January 2007: From Engineer to Entrepreneur—
It isn’t all Rocket Science
Organizing and Conducting Business the Roberts’ Way
Presented by: Angi Roberts, CEO, Total Office Professionals
5:00-5:30pm
Does Roberts Rules of Parliamentary Law baffle you? Do you attend meetings and wonder why things have been done, but are afraid to ask? Do you feel hesitation in participating in meetings because of the fear of being called out of order?
If these questions sum it up for you, then attend the pre-meeting seminar on January 16th to de-mystify Roberts Rules and understand the value and purpose behind the formal rules of order when running meetings.
Kathy McHale
McHale Creative
Christine Braelow
Lynx-Consulting, Inc.
Featured Corporate Partner
Valerie Nicoletti
Santa Clara Valley Nat’l Bank
Guest Speaker: Celeste Volz Ford, Founder and CEO Stellar Solutions, Inc.
See Speaker Bio below ›
Ms. Ford, founder and CEO of Stellar Solutions Inc., a professional engineering services firm started in 1995 will share insights of her career path as an engineer and eventually moving into the Aerospace industry, where her work with NASA on the Space Shuttle led to the recognition of “Woman of the Year” in 1984. In addition, most recently, Ms. Ford was given the “Woman of Distinction” Award (Business Services Category) by the San Jose Business Journal.
Ms. Ford will discuss the challenges and successes during these career moves that eventually paved the way in founding Stellar Solutions, Inc. In addition, Ms. Ford will provide insight on the business strategies that have helped Stellar Solutions become a recognized leader in the aerospace field by participating in critical government and commercial satellite programs, both national and international.
Tuesday, January 16, 2007
Registration and networking: 6:00pm
Dinner and Presentation: 6:45pm to 8:30pm
Location: Silicon Valley Capital Club, 50 West San Fernando, San Jose, CA
Speaker Bio
Ms. Ford has received wide recognition in her field, having served on congressional commissions in the aerospace industry as well as on panels focusing on entrepreneurship and women in business. Her career progressed through positions of increasing responsibility preparing her for the key leadership position she holds today.
Ms. Ford began her career as a guidance and control engineer for COMSAT (Communications Satellite Corporation) in 1978. She left COMSAT to become a project manager at the Aerospace Corporation, where her work with NASA on the Space Shuttle led to the recognition of “Woman of the Year” in 1984.
Ms. Ford then joined Scitor Corporation where she successfully started and grew a satellite launch business area. In 1995, she founded Stellar Solutions and rapidly led it to international prominence as a leading global provider of aerospace engineering expertise.
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