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NAWBO Silicon Valley Connections

Newsletter Issue No. 5 May 2012

In this Month’s Newsletter

President's Message
Health & Wellness Corner
International Intelligence
Marketing Director’s Corner
News From The Board
New Member Spotlight
15th Annual Public Policy Summit 2012
Ads From NAWBO Members

President's Message

Maxine Goulding, NAWBO-SV President and Founder of California Special Occasions

Maxine Goulding Hello Members of NAWBO-SV!

Were you at our April meeting? If not, I want to tell you a little bit about our keynote speaker, Jin Robertson. In my opinion, she was very inspirational. She told us her story of when she came to the United States from Korea at the age of 22, with $100 to her name, and very little English under her belt. However, that did not hold her back from becoming a Major in the U.S. Army and earning her PhD from Harvard. You have to wonder what was her motivator, what drove her, and how did she keep the faith? She told us that she had a dream and she did not lose that dream. When times were tough for her, she thought about her dream, over and over again - that kept her going. I believe that is one ingredient to anyone’s success in life and business, never give up what you want to do. Have you forgotten your dream? Maybe it was due to all the busyness around you, or you became busy in life or possibly you just forgot. If you have forgotten your dream or the light has dimmed, maybe it’s time to rekindle that dream. I’ve been thinking about my own dreams lately and realized it’s time to sit down and rewind, not unwind.

I attended the San Jose Silicon Valley Business Journal's Women of Influence awards and was so proud to be there to see three of our members being recognized in front of 960+ people. Jan Robertson and Erika Taylor Montgomery were 2 of the 100 honorees, and Ruth Stergiou was honored as the Woman Business Advocate of the Year. The entire event was nicely put together and recognizing 96 of the 100 honorees in one evening was quite a show. Each honoree was asked “What is the single best piece of advice that you have ever received?” and they had to say it in 10 words or less. Some of these quotes were surprising and some were thought provoking. Listen and judge for yourself by clicking here.

Lastly, thanks to member Robin Fisher for submitting this fantastic article from the Wall Street Journal on what holds women back from becoming top executives.

To your success!!!

Warm regards,
Maxine Goulding
NAWBO-SV – President

Health & Wellness Corner

Dr. Sooji Rugh, MD
Health & Wellness Director and Founder of
Greenlite Medicine

Want to reduce your risk for Alzheimers/Dementia by 50% or Knee arthritis by 47%, or Diabetes by 58%, or Anxiety and depression by 48%

Click on this video to find out how!!

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International Intelligence

by Griselda Quezada-Chavez
International Affairs Director and Owner of
Q & C Exim, LLC

NEWS

CONGRATULATIONS to our partner AMMJE (The Mexican Association of Women Business Owners) for a successful X Congreso Nacional y 5° Encuentro Internacional recently held May 15th-17th on the beautiful island of Cozumel, Quintana Roo Mexico.

September 26-30, 2012 Berlin, Germany
NAWBO members are invited to participate in the 60th FCEM (World Association of Women Business Owners) World Congress and to the annual meeting of the VdU. Attendees include women entrepreneurs from more than 70 countries, discussions with high-ranking guests, exchange of ideas in a high-class cultural program. The members of the German Association of Women Entrepreneurs look forward to introducing you to their country, their capital and its surrounding area. Special invitation by Stephanie Bschorr, President of the VdU.

UPCOMING EVENTS

May 22, 2012 UC Davis
Northern California World Trade Center's 15th Annual Consular Corps Luncheon has proven to be an effective platform to create international connections that promote business relationships with added access to foreign government officials allowing local businesses to foster an increase in international trade between California and its global partners. Email lmcchesney@norcalwtc.org and use the NAWBOSV code.

June 15, 2012
World Affairs Council of Northern California Discussion on China and the Global Race for Resources. In order to ensure its economic development and survival, every country strives to secure and stockpile natural resources. Few countries are as aggressive with their resource campaigns for hard and soft commodities as China. Mark your calendars and join Dr. Dambisa Moyo, New York Times bestselling author of Dead Aid and How the West Was Lost, for an in depth look at China’s unprecedented rush for resources and what it means for the rest of the world.

SAVE THE DATE

August 23, 2012 Sacramento
Northern California World Trade Center is hosting their International Trading Partners Series: Korea. This setting will provide a personal environment for participants to directly network and discuss possible business opportunities with both US Government export executives and international governmental trading representatives. As an additional effort to help connect attendees with resources, each attendee will be offered the opportunity for a free Metro Pulse interview to help identify additional needs and connect them with economic development resources regionally. To register use the (NAWBOSV) code.

October 23, 2012 South San Francisco
Gateway California is hosting their 3rd annual event. This marquee fly-in program is the leading export/import forum on North America’s west coast. This one-day event includes a dynamic trade show and focused curriculum of export/import-related training workshops in addition to the International Export/Import Executive Luncheon featuring industry experts presenting the latest policy directions and trends. This event provides attendees and exhibitors the opportunity to make critical connections and increase their opportunity for future success globally. In its first two years, Gateway California gathered more than 1400 individuals from various industry niches. To register use the (NAWBOSV) code.

For additional information and events, please visit us here.

Advertising opportunities are available, contact: internationalaffairs@nawbo-sv.org

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Marketing Director’s Corner

Erika Taylor Montgomery, Three Girls Media & Marketing Inc.

Video Marketing: Using YouTube for Your Business

Videos can be powerful. By combining sight and sound, videos can elicit an emotional reaction much stronger than words on a page or a song on the radio. It’s not surprising, then, that companies are utilizing YouTube to promote their business. Have you started utilizing this powerful video marketing tool yet?


            Click on graphic to view larger.

As you can see in the infographic to the right, over 3 billion hours of video are watched each month on YouTube, and more than 128 million people in the United States alone are among the site’s visitors. Its popularity and ease of use makes it the perfect place to begin your video marketing campaign.

How do you use YouTube for your business? Here are three ideas to get you started:

  1. Do you ever have public speaking opportunities? Upload a video of a recent presentation you’ve given that shares helpful tips and tricks.
  2. Is something out of the ordinary happening at your office? Take a quick video and share it on YouTube
  3. Did a batch of brand new products just come in? Record a video of your staff demonstrating the new line and showing how potential customers can use them.

Simply posting recordings isn’t a complete video marketing strategy, though. How do you get people
to watch?

  • Tag your videos with a variety of words that people might search for. As Mashable says, the more the merrier! For example, if it’s a recording of a recent speech where you shared tips for healthy eating, use tags like:
    • Healthy Eating
    • Food
    • Nutrition
    • Health Tips
    • Wellness Tips
    • Organic Food
    • Free-Range Food
    • Whole Food
  • Post links to your video on your other social media sites like Facebook and Twitter.
  • Write a short blog post about the video and share a few “behind-the-scenes” fun facts. Then embed the video so readers can watch it right there!
  • Boost your visibility on YouTube by considering a company that lets you buy YouTube views.
  • Keep an eye on your analytics – especially your “discovery” data. Knowing how people find your YouTube channel can help you refine your video marketing strategy.

Above all, be creative and keep trying different things! As with all promotion efforts, creativity and persistence can go a long way in video marketing. A slow and steady approach will get you much farther than a quick flurry of activity followed by nothing, so don’t be afraid to experiment and keep at it!

Special Offer: Three Girls Media & Marketing Inc. loves working with small and emerging companies to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation. Email to make your appointment today!

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News From The Board

NAWBO-SV Corporate Partner Drive

Karen Mathews, Director at Large and Founder of Real Change Experts

On behalf of the Board of Directors, I am pleased to announce a new member benefit - a monthly Webinar series. We are launching this program June 7. These are scheduled for the 2nd Thursdays of each month. They will be one hour in length and held in the morning. They are free to members and $25 to non-members.

I would love to hear from you on the topics you want most to learn about or if you’re interested in presenting. You can contact me here.

July, August and September are open and I’ll fill them on a first come basis. To be considered for a webinar please provide me with your preferred month, the title and outline for your presentation, headshot and your experience in presenting.

To launch our series on June 7 at 9am we have Bonita Banducci, MA on the topic of Gender Communications in the Workplace with her presentation “Discover Words for Women's Worth.”

For more details about these programs and the presenters, and to register please see the NAWBO-SV website.

One last thing, please be sure to get me your feedback on the Webinars since I am very interested in knowing your preferences and if we’re hitting the mark with quality.

Best wishes for your continued success,
Karen Mathews, NAWBO-SV Director at Large

From Catherine Potgieter, Membership Director & Founder, MsBellezza Jewelry

The Silicon Valley chapter Board of Directors have approved and are happy to announce that the well received Membership Drive will be extended for another month to May 31st, 2012 with $25.00 discount towards local chapter fees only.

Make sure to take advantage of this special offer; your support is much appreciated! Contact the Membership Department if you have any questions.

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New Member Spotlight

Rita Marcojohn, We’ve Got Your Back

Rita Marcojohn is founder and President of “We’ve Got Your Back, LLC”, a retail store and education center dedicated to helping customers make healthy life and work-style choices.

Twenty-five years as a high tech senior executive with leading technology companies; Fujitsu, Xerox and Cisco, combined with long days in front of a computer and over a million air miles in uncomfortable airline seats resulted in chronic neck and back pain. A diagnosis of degenerative disk disease sent Rita on a search for treatment options.

Unwilling to give up cycling or other outdoor sports, she set out to find a better understanding of the problem, root causes and pain relief strategies. The search confirmed many suffer from the consequences of a work-hard, play-hard lifestyle and revealed disabling pain is avoidable.

“We’ve Got Your Back” was founded to help others understand how healthy ergonomics, fitness and lifestyle habits can relieve or eliminate neck and back pain without surgery or drugs. "We've Got Your Back" is a women-owned business delivering best-in-class products and services in ergonomic seating and accessories, fitness gear and comfort solutions. Our goal is to help eliminate the root cause of the pain.

The showroom in Los Gatos was designed to serve the community with educational programs, fitness classes and product demonstrations. The “We’ve Got Your Back” team is here to support the home office, telecommuter or office workstation with training, chair fittings, ergonomic assessments and life-style support programs.

Connect with Rita today and welcome her to NAWBO Silicon Valley!

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15th Annual Public Policy Summit 2012

Join NAWBO-SV in Sacramento at the Hyatt Regency Hotel for this fantastic annual event!

June 10, 2012

We're kicking off our Cruise to The Capitol with our bus ride from San Diego to Sacramento. The bus will depart from San Diego early Sunday morning and we'll make stops along the way to pick up new riders. As registrations for the bus ride are made we will finalize our route. The cost for this ONE WAY bus ride is $25.00.

June 11, 2012

Start the day by attending the California Small Business Day, held by our affiliate, California Small Business Association.
2:30 PM - NAWBO CA Board Meeting
4:00 PM - Education Session - How to Be a Valued Board Member
6:00 PM - Reception

June 12, 2012 - Public Policy Summit

7:30 AM - Continental Breakfast
8:00 AM - Women Legislator Panel
9:00 AM - Health Care Panel
10:30 AM - Business Panel
12:00 Noon - Lunch
12:30 PM - NAWBO CA Woman Business Owner of the Year 2012 Awards Keynote Speaker
2:00 PM - Adjourn to the capitol to meet with local legislators

Register today!

Do you have news to share about yourself or your business? Let us know about it so we can feature you in an upcoming e-newsletter! Email Marketing Director, Erika Taylor Montgomery today!

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Ads From Our Members

May Advertiser – MsBellezza Jewelry

Register today for La Vita e' Bella on May 31st at the MsBellezza website.

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How to print this page

INTERESTED IN ADVERTISING IN NAWBO E-NEWS?

Contact Marketing Director Erika Taylor Montgomery of Three Girls Media & Marketing Inc. at ErikaMontgomery@ThreeGirlsMedia.com
Ads are just $50 and reach hundreds of interested readers!

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