About Roberta

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So far Roberta has created 120 blog entries.

President’s Message | May 2021

Dear NAWBO Silicon Valley Members & Friends, We are thrilled to see our beloved Bay Area continue to build and grow our economy past COVID. Our chapter remains committed to our members, corporate partners, affiliates and the women business community at large. There are extraordinary women in our community who have made a commitment to dedicate themselves not only to their businesses, but to the success of other women business [...]

2021-05-17T10:08:25-07:00May 12, 2021|

President’s Message | April 2021

Dear NAWBO Silicon Valley Members & Friends, We remain committed to our values by embracing diversity and inclusivity. We are in support of the AAPI community. For more information; https://stopaapihate.org/ In partnership with NAWBO National, the Gusto study surveyed 1,199 members of NAWBO about their businesses and their experiences over the past year. A snapshot of the new face of female entrepreneurship: (66%) started their businesses as sole proprietors (47%) [...]

2021-05-17T10:12:54-07:00Apr 2, 2021|

President’s Message | March 2021

Being a part of an organization that represents a unified voice of over 10 million women-owned businesses is an immense support to our community of women business owners, which includes my business and your business as well.

2021-03-04T12:24:16-08:00Mar 4, 2021|

Let Go So Your Company Can Grow

Submitted by Anne Marie McGraw https://insigniaenvironmental.com/ An excerpt from Women in Business: Breaking Through Anne Marie McGraw, President of Insignia Environmental, was recently published in Women in Business: Breaking Through, a collection from 13 women leaders who share their professional insights on overcoming challenges in various business industries. An excerpt from her contribution, “Let Go So Your Company Can Grow,” can be found below. Please visit Insignia’s website for more [...]

2021-03-04T12:21:40-08:00Mar 4, 2021|

Management Tips & Tricks: Client Expectations

Submitted by Kathryn Fortin, MCCT President & Founder, Lead Solutions Architect, www.fortech.net EdTech and technology project management are similar. Sometimes the biggest issues are reigning in the client and keeping them educated about the process. It’s easier to do so up front to avoid this situation of having to get them back on track if you have set their expectations early. What I mean with expectation setting is: 1. Don’t [...]

2021-03-04T12:15:15-08:00Mar 4, 2021|

Small Biz Digital Marketing

Need to step up your marketing this year? In this even more virtual world, it can be challenging to stay relevant and visible. With a clear strategy and an optimized website, it is easier. NAWBO members receive a 15% discount on services. Provided by Detati Digital Marketing/PLS GET DETAILS  

2021-02-10T11:24:46-08:00Feb 10, 2021|

President’s Message | February 2021

Being a part of an organization that represents a unified voice of over 10 million women-owned businesses is an immense support to our community of women business owners, which includes my business and your business as well.

2021-02-04T13:05:49-08:00Feb 4, 2021|

Once You Retire, Will You No Longer Be a “Professional Woman?”

Submitted by Sara B. Hart, PhD President, Hartcom www.hartcom.com The moment when you are no longer considered a “professional woman” can be a troubling change in your life. What does this even mean? It is a designation by our society for the day after we stop working outside the home. Does that happen to a man? I don’t think in the same way. I don’t think we ever refer to a man who has stopped [...]

2021-02-04T13:00:48-08:00Feb 4, 2021|

President’s Message | January 2021

Being a part of an organization that represents a unified voice of over 10 million women-owned businesses is an immense support to our community of women business owners, which includes my business and your business as well.

2021-01-07T20:49:48-08:00Jan 7, 2021|

Google’s Mobile-First Indexing – Coming March 2021

Submitted by Roberta Kiphuth, President Detati Digital Marketing Google announced in 2016 that they were changing the index algorithm to be more focused on mobile users. Well, the shift is officially happening in March 2021. If your site is not mobile-first ready, it runs the risk of not being indexed or blocked. What does being mobile-first really mean? The mobile version of your site needs to be as content rich [...]

2021-01-07T20:44:44-08:00Jan 7, 2021|