About Roberta

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So far Roberta has created 122 blog entries.

President’s Message | January 2021

Being a part of an organization that represents a unified voice of over 10 million women-owned businesses is an immense support to our community of women business owners, which includes my business and your business as well.

2021-01-07T20:49:48-08:00Jan 7, 2021|

Google’s Mobile-First Indexing – Coming March 2021

Submitted by Roberta Kiphuth, President Detati Digital Marketing Google announced in 2016 that they were changing the index algorithm to be more focused on mobile users. Well, the shift is officially happening in March 2021. If your site is not mobile-first ready, it runs the risk of not being indexed or blocked. What does being mobile-first really mean? The mobile version of your site needs to be as content rich [...]

2021-01-07T20:44:44-08:00Jan 7, 2021|

3 Ways Professional Women Undermine Themselves on LinkedIn

Submitted by Sandra Clarke www.linkedinmentoring.com I work with busy, smart professionals who know they’re good at what they do. Whether it is in my one-to-one coaching or my group program, they rarely have a problem saying to me “I’m good at what I do” or something along the lines of “I’m known for the incredible success of my team and the companies I’ve contributed to.” But they also tell me they [...]

2021-01-07T20:39:55-08:00Jan 7, 2021|

Did You Pivot Your Business?

Submitted by Gina Covello, MA, Habla Language Services www.HablaLS.com Did you know COVID and its lockdown was coming? Were you prepared to pivot as soon as possible? Are you still looking for ways to continue doing business while we continue to operate with 6 feet of distance and face masks? Gina Covello of Habla Language Services was prepared. She has friends in Asia and doctor friends in the US that [...]

2021-01-07T20:40:27-08:00Jan 7, 2021|

Use Content To Build Trust in 2021

Submitted by Lori Maupas of Worddiva Marcom Writing Services In the aftermath of Covid-19 and the political and social unrest of 2020, there is a craving for engagement among consumers like never before. Content is a great way to engage on a personal level with your audience. But what you put out there matters. Here are three tips for using content to connect with customers and prospects in meaningful ways [...]

2021-01-07T20:40:50-08:00Jan 7, 2021|

President’s Message | December 2020

Being a part of an organization that represents a unified voice of over 10 million women-owned businesses is an immense support to our community of women business owners, which includes my business and your business as well.

2020-12-11T14:05:37-08:00Dec 11, 2020|

Virtual Holiday Celebrations

Submitted by Kathryn Fortin, Fortech We’re all more dependent on virtual video communication these days with the pandemic. Not only for business, but to connect with friends and family too. At Fortech, we have been hosting virtual happy hours for years, as we’re a geographically dispersed team. Here are some tools we recommend. ZOOM: If you do not have Zoom, you can create a free account. With the free account, you [...]

2021-01-07T20:45:31-08:00Dec 11, 2020|

How To Rewrite Your Career

Submitted by Lisa Bennett In June, after 3 months of sheltering in place, I thought, “How can I help others?” -- because that’s where I get the greatest satisfaction, and reaching out to give will help keep me alive (being an extrovert) and my social channels humming. First, I asked a friend to help me build an aviary – I live on 10 acres in a forest, after all. There’s [...]

2021-02-04T13:01:32-08:00Dec 11, 2020|

Buon Natale—Italian Arts for Future Generations

Submitted by Kathy Winkelman of Gioia Company Since the mid 1400’s pottery has been made in Deruta and throughout Italy where the art has flourished, painted by hand using patterns that have been designed by family members hundreds of years ago as well as new designs and using a special tin glaze to bring out the finest colors. The only closure was during the two World Wars and now due [...]

2020-12-11T14:05:10-08:00Dec 11, 2020|

Become a California DECA Judge

Submitted by By Amory Gao, State President, California DECA As shelter-in-place orders persist throughout California, 900+ Silicon Valley high school students will still be pursuing their business dreams from home. This January, they need your help to compete at the virtual DECA Silicon Valley Career Development Conference. DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality, and management in high schools and colleges around the globe. (Learn more at [...]

2020-12-11T14:04:21-08:00Dec 11, 2020|