About Roberta

This author has not yet filled in any details.
So far Roberta has created 127 blog entries.

Let Go So Your Company Can Grow

Submitted by Anne Marie McGraw https://insigniaenvironmental.com/ An excerpt from Women in Business: Breaking Through Anne Marie McGraw, President of Insignia Environmental, was recently published in Women in Business: Breaking Through, a collection from 13 women leaders who share their professional insights on overcoming challenges in various business industries. An excerpt from her contribution, “Let Go So Your Company Can Grow,” can be found below. Please visit Insignia’s website for more [...]

2021-03-04T12:21:40-08:00Mar 4, 2021|

Management Tips & Tricks: Client Expectations

Submitted by Kathryn Fortin, MCCT President & Founder, Lead Solutions Architect, www.fortech.net EdTech and technology project management are similar. Sometimes the biggest issues are reigning in the client and keeping them educated about the process. It’s easier to do so up front to avoid this situation of having to get them back on track if you have set their expectations early. What I mean with expectation setting is: 1. Don’t [...]

2021-03-04T12:15:15-08:00Mar 4, 2021|

Small Biz Digital Marketing

Need to step up your marketing this year? In this even more virtual world, it can be challenging to stay relevant and visible. With a clear strategy and an optimized website, it is easier. NAWBO members receive a 15% discount on services. Provided by Detati Digital Marketing/PLS GET DETAILS  

2021-02-10T11:24:46-08:00Feb 10, 2021|

President’s Message | February 2021

Being a part of an organization that represents a unified voice of over 10 million women-owned businesses is an immense support to our community of women business owners, which includes my business and your business as well.

2021-02-04T13:05:49-08:00Feb 4, 2021|

Once You Retire, Will You No Longer Be a “Professional Woman?”

Submitted by Sara B. Hart, PhD President, Hartcom www.hartcom.com The moment when you are no longer considered a “professional woman” can be a troubling change in your life. What does this even mean? It is a designation by our society for the day after we stop working outside the home. Does that happen to a man? I don’t think in the same way. I don’t think we ever refer to a man who has stopped [...]

2021-02-04T13:00:48-08:00Feb 4, 2021|

President’s Message | January 2021

Being a part of an organization that represents a unified voice of over 10 million women-owned businesses is an immense support to our community of women business owners, which includes my business and your business as well.

2021-01-07T20:49:48-08:00Jan 7, 2021|

Google’s Mobile-First Indexing – Coming March 2021

Submitted by Roberta Kiphuth, President Detati Digital Marketing Google announced in 2016 that they were changing the index algorithm to be more focused on mobile users. Well, the shift is officially happening in March 2021. If your site is not mobile-first ready, it runs the risk of not being indexed or blocked. What does being mobile-first really mean? The mobile version of your site needs to be as content rich [...]

2021-01-07T20:44:44-08:00Jan 7, 2021|

3 Ways Professional Women Undermine Themselves on LinkedIn

Submitted by Sandra Clarke www.linkedinmentoring.com I work with busy, smart professionals who know they’re good at what they do. Whether it is in my one-to-one coaching or my group program, they rarely have a problem saying to me “I’m good at what I do” or something along the lines of “I’m known for the incredible success of my team and the companies I’ve contributed to.” But they also tell me they [...]

2021-01-07T20:39:55-08:00Jan 7, 2021|

Did You Pivot Your Business?

Submitted by Gina Covello, MA, Habla Language Services www.HablaLS.com Did you know COVID and its lockdown was coming? Were you prepared to pivot as soon as possible? Are you still looking for ways to continue doing business while we continue to operate with 6 feet of distance and face masks? Gina Covello of Habla Language Services was prepared. She has friends in Asia and doctor friends in the US that [...]

2021-01-07T20:40:27-08:00Jan 7, 2021|

Use Content To Build Trust in 2021

Submitted by Lori Maupas of Worddiva Marcom Writing Services In the aftermath of Covid-19 and the political and social unrest of 2020, there is a craving for engagement among consumers like never before. Content is a great way to engage on a personal level with your audience. But what you put out there matters. Here are three tips for using content to connect with customers and prospects in meaningful ways [...]

2021-01-07T20:40:50-08:00Jan 7, 2021|