Marketing Fundamentals for Small Businesses

Thursday, April 16, 2026
3:00 – 5:00 pm

Fee: No Fee

Location: Dr. Martin Luther King Library
150 E San Fernando Street, San Jose, CA 95112
**Free parking with validation is available at the Fourth Street Garage (44 S 4th St. San Jose, CA 95112)**

The best marketers in the digital and AI era are those who never forget the basics.

Having a solid grasp of your marketing fundamentals will allow you to adapt to changes in technology, consumer behaviors, and marketing approaches.

So your marketing continues to be effective in getting your customers’ and prospects’ attention, making them want more of what you have to offer.

Come and learn about Marketing Fundamentals that will give you insights and tools to be successful in your branding and marketing efforts.

What we will cover:

• Branding vs. Marketing
• What is Marketing?
• Marketing Guiding Principles
• The 5P’s of Marketing
• Measuring Marketing Effectiveness
• Sustainable Marketing in Digital and AI Era

The session will be followed by a Q&A, allowing you to engage with the presenter and delve deeper into the nuances of marketing. We look forward to your presence!

REGISTER