NAWBO Silicon Valley Blog
President’s Message | January 2020
Dear Members: We are looking forward to working together to help renew and revitalize our new year’s goals for 2020! As a chapter, we have many accomplishments that we can be proud of and thankful for. Yet, we still have many areas that we can work on, such as advocacy and mentorship, to make our chapter stronger and better for years [...]
Planning an Event: A Bird’s-Eye View
by: Maxine Goulding, California Special Occasions Any event you host or endorse is a direct reflection of your business or company. Before you start planning an event and sending out invitations, you need to know a few things about the meeting industry in general. What exactly is the effort needed and guidelines surrounding the production of a successful event? Why hold [...]
The 3 Questions Your Website Needs To Answer
by: Amanda Holliday I have some bad news. Nobody cares about your product or service. What?! It’s true. They care about what your product can do for them or get them. Learn what three questions your website needs to answer within seconds to grab your customer's attention. I have some bad news. Nobody cares about your product or service. What?! It’s [...]
The Benefits of Google My Business & How To Optimize Your Listing
Guest post by Amanda Holliday, 2Ls Marketing Did you know that 60% of Americans use smartphones and tablets to search for local products and services? And that number only continues to grow. As a business, how can you use this to your advantage? This is where your Google My Business listing comes in. Google My Business (GMB) is a listing of your business' operating information, [...]
President’s Message | December 2019
Dear Members: During this holiday season, I would like to wish you and yours a Merry Christmas, Happy Holidays, and Happy Hanukkah! Undoubtedly, this is a very special time of year where we look forward to being with family and friends, attending holiday get-togethers and parties, and sharing in the joy of giving and receiving gifts. We invite you to join [...]
President’s Message | November 2019
Dear Members: SPECIAL NOTE: NAWBO Silicon Valley would like to take this opportunity to thank our men and women across the state in their effort in combating fires and power outages helping thousands of people and want them to know they are tremendously appreciated. Congratulations!!! Our chapter was recently honored at the NAWBO National Conference in Jacksonville, Florida for achieving the [...]
President’s Message | October 2019
Dear Members: Fall is upon us, reminding us that change is imminent with temperatures decreasing and leaves falling from the trees. It's a wonderful time to reflect on our summer vacations and look forward to the beauty of autumn leaves. With NAWBO, we're constantly changing and resetting like the seasons to help our members become empowered in their businesses and we [...]
President’s Message | September 2019
We are off to a renewed fiscal year with our recent achievement of the 5-Star Advocacy Award provided by NAWBO National, due to maintaining and achieving benchmarks that drive our chapter's success in advocacy! Our chapter incorporated advocacy awareness and efforts throughout last year's programs, such as "How to Build and Join Corporate Boards", and the celebration of HR 5050 and [...]
eNewsletters: Are They Still Worth it?
by Roberta Kiphuth, Detati Digital Marketing Is newsletter marketing is worth the time and effort? Do people even read them anymore? The answer is YES!...but...they need to provide value.An e-newsletter can be a great tool for building trust and expertise. But make them educational, funny, interesting, and not sales-y. Build Your List Ensure that you only send to contacts who have [...]
Opening Dialogue Through Compliance Training
Before investing on the latest on-demand training to comply with Gov. Code 12950.1, take a few minutes to reflect what you would like to accomplish. For some firms, checking a completion box is sufficient. However, this may be a prime opportunity to open critical dialogue to influence how your employees interact with each other and reduce potential problems. And there is [...]