San Jose, Calif. — June 26, 2026 — Today, the National Association of Women Business Owners-Silicon Valley (NAWBO-SV) announces the installation of the new board on June 30th, 2026, at 5:30 pm. The event will be hosted at the Silicon Valley Station/Ding Ding TV, 3350 Scott Blvd Building 54, Santa Clara, CA 95054 in Santa Clara, California, and the Silicon Valley Central Chamber of Commerce offices. The new Board will [...]
Stage 3 — Refusal of the Call Entrepreneurship is often framed as a decisive leap, but many overlook the stage that comes before action: hesitation. In The Entrepreneur’s Hero’s Journey: Stage 3 — Refusal of the Call, Dr. MJ Yang explores the moment when fear, doubt, and the desire for stability begin to surface after the initial spark of possibility. Drawing from the Hero’s Journey framework and a Jungian psychological [...]
A Confidential Information Memorandum (CIM) is a detailed document prepared during the sale of a company to present prospective buyers with a comprehensive understanding of the business. It typically includes financial statements, operational details, market positioning, customer data, growth opportunities, and risk factors. The CIM serves as a central resource that allows buyers to evaluate whether the company aligns with their strategic or financial goals, and it helps streamline the [...]
What if the biggest thing holding your business back is your lifetime of experience and the way you’ve been trained to think? Children are often more creative and innovative than adults because they ask more questions, take more risks, and are less afraid of failure. The good news is that adults can reclaim those same skills. By learning to “innovate like a child and deliver like an expert,” business [...]
On April 23rd, we proudly brought back the NAWBO Silicon Valley Corporate Partner Luncheon to recognize the corporate partners and community leaders helping us expand our impact and elevate women-owned businesses. We were honored to welcome Fiona Ma as our keynote speaker. As California State Treasurer, she manages more than $3 trillion for the State of California and shared valuable insights on: Economic impact and growth The role small businesses [...]
Mission-driven organizations are doing important, meaningful work that creates real impact in their communities. But impact alone doesn’t always translate to clarity. Without clear and thoughtful design, even the most powerful work can be overlooked or misunderstood. Strong design helps organizations communicate their mission in a way that builds understanding, trust, and connection with the people they want to reach. In this article, we explore three reasons why mission-driven organizations [...]
Forecasting your business’s future starts with disciplined measurement and a repeatable framework: track the right metrics, stress-test scenarios, and align your team around a clear strategy. Financial forecasting isn’t crystal-ball work; it’s disciplined preparation. Below are six practical ways to predict financial success and shape a resilient future for your company. Read More ➤ Wendy Roberts CPA, CEO of NorthStar Strategic Partners, Inc. Email: wendy@northstar-sp.com Website: https://northstar-sp.com/ [...]
Government contracting represents one of the largest economic opportunities available to small businesses, yet many entrepreneurs still find the system difficult to navigate. Ensuring that procurement processes are transparent, competitive, and accessible is essential to unlocking those opportunities for California’s business owners. As Chair of the Procurement Process Committee for the California Department of General Services Small Business Advisory Council (SBAC), Leslie Murdock is working alongside state leaders and [...]
Stage 2 — Call to Adventure Entrepreneurship is often described as a strategic or financial decision, but it can also be understood as a profound inner journey. In The Entrepreneur’s Hero’s Journey: Stage 2 — Call to Adventure, Dr. MJ Yang explores the moment when an individual begins to sense the pull toward entrepreneurship. Inspired by the Hero’s Journey framework and viewed through a Jungian psychological lens, this stage represents [...]
Six ways to keep your customers’ happiness as your core strategy In today’s competitive landscape, customer satisfaction isn’t just a goal — it’s a strategic imperative. Businesses that consistently delight their customers do so not by accident, but by embedding operational excellence into their core strategy. At NorthStar Strategic Partners, we strongly advocate that chaotic operations can significantly erode a company’s profitability and customer trust. Our 4 Points of [...]