Dear NAWBO Sisters, As we wrap up our NAWBO year and enjoy a quiet July, I find myself reflecting with deep gratitude on the incredible journey we’ve shared. Serving as President of the NAWBO Silicon Valley chapter has been one of the most meaningful experiences of my professional life. It has been an honor to work alongside such a dynamic, driven, and supportive Board and community of women business [...]
In the quest for peak business performance, motivating your team emerges as a perennial challenge. Traditional incentives like bonuses and promotions have their place, but there’s a broader spectrum of strategies that can energize your team in more profound and sustainable ways. NorthStar Strategic Partners stands not just as your “business consultant near me” but as your ally in the quest for exceptional business success, promising not just guidance [...]
Dear NAWBO Sisters, As we step into May, we find ourselves at the beautiful intersection of reflection and forward momentum. The first half of the year may have brought challenges, surprises, and breakthroughs—but more importantly, it has shown us just how resilient and resourceful we are as women business owners. Spring reminds us that growth takes root quietly and steadily. And now, as the days grow longer and brighter, [...]
What Does “On Brand” Actually Mean?(And Why It Matters for Your Business)You’ve probably heard the phrase “stay on brand” more times than you can count.Maybe you’ve even used it yourself. But let’s be honest—do you actually know what it means?If not, you’re not alone.As creatives and business owners, we tend to use this phrase often, assuming everyone’s on the same page. But the reality is, most people don’t fully understand [...]
A Jungian Perspective on Business Decisions in Uncertain TimesIn recent clinical work with my patients, I’ve noticed a recurring theme: entrepreneurs reevaluating their tolerance for risk.Some are responding to external political and economic shifts like recent changes in tariffs; others are tuning in to the changes brought on by their personal life stage.One patient, a business founder, described how becoming a mother again dramatically shifted her relationship with risk. What [...]
Dear NAWBO Silicon Valley Sisters,As we step into April, the energy of spring is all around us—renewal, growth, and transformation. It is a reminder that in business, just like in nature, each season brings its own opportunities to plant new seeds and prepare for the abundance ahead.As women business owners, we face both the fresh promise of what is next and the real challenges of today’s shifting economy. But we [...]
Embracing Growth at Every Stage Entrepreneurship is often seen as a leap of independence, but it's also a deeply developmental journey. Just like human growth, business evolution unfolds in stages, each with its own challenges and purpose. Drawing from my background as a former child psychologist and now a Jungian-oriented therapist for adults, I explore how early developmental frameworks can offer powerful insights into entrepreneurial growth. This blog post invites [...]
In today’s competitive business environment, visibility is more than just marketing—it's a strategic advantage. For women entrepreneurs, being visible helps your business stay top of mind, builds trust with your audience, and opens doors to growth opportunities that may otherwise remain hidden. Showing up—whether through public speaking, social media, strategic partnerships, or community events—positions you as a thought leader in your space. It signals to clients, collaborators, and investors that [...]
Streamer HBO presented a very successful television series called Succession for five years. The show won a huge audience and numerous awards. The plot centered on a fictional family atop a fictional media company. The plot focused on the patriarch of the family, and head of the company and who of his children would inherit the business. Without the satire and high drama of the show, it highlighted a [...]
Answering the Call to Fulfill Your Destiny There comes a moment in many successful careers when the external markers of achievement—title, income, prestige—no longer feel like enough. Something deeper stirs, a quiet yet persistent knowing that there is another path waiting to be taken. In my work as a psychologist, I have spoken with many professionals from renowned Silicon Valley companies who, despite their accomplishments, feel an undeniable call [...]