Are you setting up a home-based office and feel overwhelmed by the unlimited tools available to get your basic business technology in place? Are you concerned about staying within a budget? If the answer is "YES," this course is for you! Led by an expert in teaching workplace technology, Eugenia Lunden will show you the steps and tools you necessary to be functional. Learn the secrets of controlling your initial costs [...]

Submitted by: Maxine Goulding, CSO - California Special Occasions Event Planner/Owner Understanding the differences in generations and the value they add will become a key competitive advantage in any organization. For business success, we will have to learn to shift our marketing,leadership styles and approach to recruiting to stay relevant in this new marketplace. Here's a quick overview of the five generations and key factors for each generation by birth [...]

Submitted by: Jennifer Dizon, CPA, Hood & Strong LLP Before the The Tax Cuts and Jobs Act (TCJA), the Internal Revenue Code (IRC) generally prohibited deductions for expenses related to entertainment, amusement or recreation (commonly referred to as entertainment expenses). It provided exceptions for entertainment expenses "directly related" to or "associated" with conducting business. The IRC further limited deductions for food and beverage expenses that satisfied one of the exceptions. [...]

by Roberta Kiphuth, President, Detati Digital Marketing For many businesses, social media is challenging. Finding the time to create content and to manage social networks can be overwhelming. As a small business, social media should be solely focused on building credibility and providing value. People need to like you and trust you before choosing to work with you. Here are the three ways to start: 1. Have True and Consistent [...]

Your Small Business Website Should Work as Hard as You Do. Create a marketing tool that generates more leads so you can make more sales in 2019. There are lots of designers, freelancers and online job shops that offer cheap – and ineffective – website development.  Unfortunately, they don't take the time to understand your business goals, but view your site as a "project". Detati Digital Marketing has a team [...]

"Our expanded European presence in Amsterdam benefits our customers by creating technology-driven efficiencies for delivery to suppliers and end-users across Europe, the Middle East and Africa, improving service and quality, and reducing costs." – ALOM President/CEO and NAWBO Member, Hannah Kain ALOM, a global leader in supply chain management, has announced the opening of its European headquarters in Amsterdam, the Netherlands. ALOM has been doing business in Europe and servicing [...]