Elizabeth “Liz” Chang, a fourth-generation advocate for long-term breastfeeding, wears many hats as a dedicated wife and a nurturing mother to her now eleven-year-old son. Despite her son’s early challenges with a tongue tie, Liz displayed unwavering determination, successfully breastfeeding him until he naturally weaned at 34 months. This transformative experience led her to transition from her previous career as a corporate analyst to wholeheartedly commit herself to the world of Women’s Health Lactation.
Certified as a Lactation Counselor with the Academy of Lactation Policy and Practice, Liz has been a guiding light for countless mothers at various stages of their breastfeeding journey in New York City, New Jersey, Pennsylvania, and now Silicon Valley for over a decade. Her diverse expertise encompasses bilingual (English/Spanish) private consultations conducted in clients’ homes, birth centers, hospitals, and clinics. Liz’s tireless commitment takes her from Daly City to Gilroy, as she walks hand-in-hand with mothers throughout the Bay Area.
Liz’s deep empathy for the challenges mothers encounter with breastfeeding is the cornerstone of her passion. Her goal is to empower mothers to thrive, starting from the first latch to the introduction of baby food. She proudly serves as the Founder and CEO of Pretty Mama Breastfeeding LLC, an organization with a mission to empower mothers through compassionate birth and breastfeeding experiences. Liz’s approach is holistic, compassionate, and bilingual, as she offers counseling sessions on prenatal and postnatal education, guidance on proper latching techniques for babies, clinical demonstrations on the use of breast pumps and accessories, strategies for returning to work, and much more. Her reach extends nationwide through Telehealth services, providing support to clients from New York City to San Francisco.
In 2014, Liz’s remarkable contributions were recognized when her community nominated her for the Women’s Health and Wellness Hero Award. In the same year, she distinguished herself as a finalist in the Pennsylvania National Association of Business Owners NAWBO Philadelphia Women’s Business Plan Competition, competing for a $10,000 cash prize. Liz has garnered nationwide attention, featuring prominently in various organizations such as The U.S Breastfeeding Committee (USBC), The Institute for the Advancement of Breastfeeding & Lactation Education (IABLE), The Healthy Children Project, HealthConnect One, The University of Pennsylvania School of Medicine (Project ECHO), The National Association of Women Business Owners (NAWBO), MamasConPoder, The Public Broadcasting Services PBS, The National NBC TV40, South Jersey TV News Latino Motion, The Statewide Hispanic Chamber of Commerce of New Jersey, Latinas in Business USA, NormalizeBreastfeeding.org, and numerous local and national newspapers, blogs, and family magazines across New Jersey and Pennsylvania.