eNewsletters: Are They Still Worth it?

Is newsletter marketing is worth the time and effort? Do people even read them anymore? The answer is YES!...but...they need to provide value.An e-newsletter can be a great tool for building trust and expertise. But make them educational, funny, interesting, and not sales-y. Build Your List Ensure that you only send to contacts who have proactively requested (signed up for) the newsletter. Not only is this a best practice, but [...]

2019-09-10T09:39:55-07:00Sep 10, 2019|

Opening Dialogue Through Compliance Training

Before investing on the latest on-demand training to comply with Gov. Code 12950.1, take a few minutes to reflect what you would like to accomplish. For some firms, checking a completion box is sufficient. However, this may be a prime opportunity to open critical dialogue to influence how your employees interact with each other and reduce potential problems. And there is nothing like sharing live face time to get them [...]

2019-09-10T09:41:23-07:00Sep 10, 2019|

Reach Your Audience Beyond Translating  Your Training Sessions

Professional development is known to be one of the top markers for employee retention. When bringing a superb program to your diverse workforce, how can you ensure that the learning goes beyond the classroom? Oftentimes attendees will nod in agreement, mainly out of being polite to the enthusiastic presenter. But if your learners come from varied backgrounds - diverse countries, races, ethnicity - they may not be getting the knowledge [...]

2019-09-10T09:42:04-07:00Aug 6, 2019|

Two NAWBO-SV Women Included in Top 100 Women of Influence

Randi Ross co-founded holding company Lucross Holdings in 2017 with the theory of using diversification for financial security. It's a strategy that comes from a very personal place. Having immigrated to the United States from Saigon as a 6-year-old, Ross withstood the childhood trauma of witnessing a father who was abusive to a mother who refused to leave the marriage. "I have been very determined to ensure that I am independent and [...]

2019-05-29T11:05:13-07:00May 29, 2019|

ON-DEMAND COURSE: Technology 101 for New Business Owners

Are you setting up a home-based office and feel overwhelmed by the unlimited tools available to get your basic business technology in place? Are you concerned about staying within a budget? If the answer is "YES," this course is for you! Led by an expert in teaching workplace technology, Eugenia Lunden will show you the steps and tools you necessary to be functional. Learn the secrets of controlling your initial costs [...]

2019-03-26T13:24:02-07:00Mar 26, 2019|

President’s Message | February 2019

February is the month of love and passion, whether it's for the ones we hold dear to our hearts or for the pursuit of goals that make us excited for living a full life. My recent trip to Scottsdale, Arizona for the NAWBO Leadership Development Training (LDT) made me realize how passionate I am about NAWBO's mission and the importance of our sisterhood. NAWBO is driven to empower and propel [...]

2019-03-26T13:23:46-07:00Feb 22, 2019|

Generational Differences in the Workplace

Submitted by: Maxine Goulding, CSO - California Special Occasions Event Planner/Owner Understanding the differences in generations and the value they add will become a key competitive advantage in any organization. For business success, we will have to learn to shift our marketing,leadership styles and approach to recruiting to stay relevant in this new marketplace. Here's a quick overview of the five generations and key factors for each generation by birth [...]

2019-03-05T10:17:45-08:00Feb 22, 2019|

How will the business qualified income deduction affect your 2018 taxes?

Submitted by: Jennifer Dizon, CPA, Hood & Strong LLP Final IRS regulations on the qualified business income deduction are out. How will they affect your 2018 taxes? The Tax Cuts and Jobs Act (TCJA) includes a generous deduction for smaller businesses that operate as pass-through entities, with income that is "passed through" to owners and taxed as individual income. The IRS has released final regulations and additional guidance for the [...]

2019-03-05T10:26:13-08:00Feb 21, 2019|

2019 New Meals and Entertainment Deduction Requirements

Submitted by: Jennifer Dizon, CPA, Hood & Strong LLP Before the The Tax Cuts and Jobs Act (TCJA), the Internal Revenue Code (IRC) generally prohibited deductions for expenses related to entertainment, amusement or recreation (commonly referred to as entertainment expenses). It provided exceptions for entertainment expenses "directly related" to or "associated" with conducting business. The IRC further limited deductions for food and beverage expenses that satisfied one of the exceptions. [...]

2019-01-23T11:21:34-08:00Jan 23, 2019|

Use Social Media to Build Credibility for a Small Business

by Roberta Kiphuth, President, Detati Digital Marketing For many businesses, social media is challenging. Finding the time to create content and to manage social networks can be overwhelming. As a small business, social media should be solely focused on building credibility and providing value. People need to like you and trust you before choosing to work with you. Here are the three ways to start: 1. Have True and Consistent [...]

2019-01-23T11:26:45-08:00Jan 23, 2019|