Planning an Event: A Bird’s-Eye View

by: Maxine Goulding, California Special Occasions Any event you host or endorse is a direct reflection of your business or company. Before you start planning an event and sending out invitations, you need to know a few things about the meeting industry in general. What exactly is the effort needed and guidelines surrounding the production of a successful event? Why hold an event? What is your objective? To build brand [...]