Submitted by Roberta Kiphuth, President Detati Digital Marketing Google announced in 2016 that they were changing the index algorithm to be more focused on mobile users. Well, the shift is officially happening in March 2021. If your site is not mobile-first ready, it runs the risk of not being indexed or blocked. What does being mobile-first really mean? The mobile version of your site needs to be as content rich [...]

Submitted by Kathryn Fortin, Fortech We’re all more dependent on virtual video communication these days with the pandemic. Not only for business, but to connect with friends and family too. At Fortech, we have been hosting virtual happy hours for years, as we’re a geographically dispersed team. Here are some tools we recommend. ZOOM: If you do not have Zoom, you can create a free account. With the free account, you [...]

Submitted by Kathy Winkelman of Gioia Company Since the mid 1400’s pottery has been made in Deruta and throughout Italy where the art has flourished, painted by hand using patterns that have been designed by family members hundreds of years ago as well as new designs and using a special tin glaze to bring out the finest colors. The only closure was during the two World Wars and now due [...]

Submitted by Monika Miles of Miles Consulting Group In the last 10 months, daily life has been turned upside down because of the pandemic. One of the many consequences of COVID-19 is less in-person shopping, so many consumers have turned to online shopping as their default. This has offered many retailers the lifeline they needed to stay afloat, but it has also creating problems for those who were unprepared for [...]

Submitted by Tracy Gordon Proforma Concepts Unlimited Every year, my client and I come up with ideas for a branded Employee Appreciation gift to distribute throughout their offices. We've done numerous items over the years including logoed blender bottles for shakes, lunch box containers, t-shirts, tumblers, etc. I was wondering what we could do this year, during Covid-19, while so many employees are working remotely. My client and her committee [...]

Submitted by Kathryn L Fortin Many schools, universities, companies, and organizations are attempting to quickly shift from classroom training to online. They’re trying to adapt their classroom education materials for online learning. But not all of these organizations employ or rely on instructional designers. It’s natural for instructional designers to think about how students process information during online training programs. But not all trainers or instructors consider this important factor. Many [...]

Submitted by Katherine Winkelman Italian ceramic pottery is referred to as Maiolica because painted pottery to arrive in Italy during Roman times came from Spain through the island of Mallorca before the 15th century. Down the road from Rome boasting the finest terracotta in the land was a small village, Deruta, in the province of Umbria not far from Perugia a bustling Roman city. Since the mid 1400’s pottery has [...]

Submitted by Sari Ratican, Marina Gatto & Saroop Sandhu In response to the California Consumer Privacy Act (CCPA), many businesses have recently had to implement additional consumer-facing disclosures to meet the requirement that covered businesses provide notice to consumers “at or before the point of collection” of personal information, as to the categories of information to be collected and the purposes for which it will be used. Cal. Civ. Code [...]

As women business owners, we prepare for everything—sales, capital, competition, hiring, retiring and more. Still, unexpected things come up, and that’s why NAWBO is here to best support you. With Coronavirus, or COVID-19, top of mind for all Americans with it officially detected in the U.S. in a few imported cases, we wanted to help you prepare both personally and professionally in case we face wider spread in the days [...]