Corporate Partner Corner2024-04-23T15:16:12-07:00

Corporate Partner Corner

Special benefits and offers from our corporate partners for NAWBO members.

2019 New Meals and Entertainment Deduction Requirements

Submitted by: Jennifer Dizon, CPA, Hood & Strong LLP

Before the The Tax Cuts and Jobs Act (TCJA), the Internal Revenue Code (IRC) generally prohibited deductions for expenses related to entertainment, amusement or recreation (commonly referred to as entertainment expenses). It provided exceptions for entertainment expenses “directly related” to or “associated” with conducting business.

The IRC further limited deductions for food and beverage expenses that satisfied one of the exceptions. A deduction was allowed only if 1) the expense wasn’t lavish or extravagant under the circumstances, and 2) the taxpayer (or an employee of the taxpayer) was present when the food or beverages were furnished. The amount of the deduction was limited to 50% of the expense.

The new law repeals the two exceptions and amends the 50% limitation to remove the reference to entertainment expenses. The TCJA doesn’t address the circumstances in which providing food and beverages might constitute nondeductible entertainment, but legislative history “clarifies that taxpayers generally may continue to deduct 50% of the food and beverage expenses associated with operating their trade or business.”<

Deductible requirements:
Until the IRS publishes its proposed regulations, businesses may deduct 50% of business meal amounts if:

  1. The expenses are ordinary and necessary expenditures paid or incurred to carry on business,
  2. The expenses aren’t lavish or extravagant under the circumstances,
  3. The taxpayer (or an employee of the taxpayer) is present at the furnishing of the food or beverages,
  4. The food and beverages are provided to current or potential customers, clients, consultants or similar business contacts, and
  5. For food and beverages provided during or at an entertainment activity, the entertainment is purchased separately from the food and beverages or the cost of the food and beverages is stated separately from the cost of the entertainment on one or more bills, invoices or receipts.

The IRS guidance includes illustrative examples for the fifth criterion:

In the first example, a taxpayer invites a business contact to a baseball game, paying for both tickets. While at the game, the taxpayer also pays for hot dogs and drinks. The game is entertainment, so the cost of the tickets is a nondeductible entertainment expense. However, the cost of the hot dogs and drinks, purchased separately from the tickets, isn’t an entertainment expense. Therefore, the taxpayer can deduct 50% of the cost as a meal expense.

The second example employs a similar scenario, with the taxpayer inviting a contact to a basketball game. This time, though, the taxpayer buys tickets to watch the game from a suite, with access to food and beverages included. The game again represents entertainment, and the cost of the tickets is nondeductible. The cost of the food and beverages isn’t stated separately on the invoice, rendering it a disallowed entertainment expense, as well.

The final example uses the scenario above, except that the cost of the food and beverages is stated separately on the invoice for the basketball game tickets. The cost of the tickets remains nondeductible, but the taxpayer can deduct 50% of the cost of the food and beverages.

Nondeductible entertainment

The TCJA doesn’t change the definition of “entertainment.” Under the applicable regulations, the term continues to include, for example, entertaining at:
  • Night clubs,
  • Cocktail lounges,
  • Theaters,
  • Country clubs,
  • Golf and athletic clubs, and
  • Sporting events.

Entertainment also includes hunting, fishing, vacation and similar trips. It may include providing food and beverages, a hotel suite or an automobile to a customer or the customer’s family.

Be sure to contact your tax advisor for how these rules apply to your situation.

Use Social Media to Build Credibility for a Small Business

by Roberta Kiphuth, President, Detati Digital Marketing

For many businesses, social media is challenging. Finding the time to create content and to manage social networks can be overwhelming. As a small business, social media should be solely focused on building credibility and providing value. People need to like you and trust you before choosing to work with you.
Here are the three ways to start:
1. Have True and Consistent Information
Impressions are a big factor in trustworthiness so the easiest way to help your credibility is to ensure that all of your business and contact information is current and consistent EVERYWHERE.
2. Create Content That Provides Value
Social media is filled with useless content that largely gets ignored, so make valuable, engaging content. The goal is to connect with your audience. Content does not have to be strictly industry-related – think about other ways you can add value and connect:
  • Be entertaining – Humor is good, just be careful that it is appropriate for your audience.
  • Being inspiring – Putting a little positive energy out there is always a good thing.
  • Make it actionable – Share checklists, step-by-step guides or how-tos.
  • Get personal – Let people get to know you on a personal level – but appropriately.
  • Utilizing visuals and videos – Mix it up and offer visual forms of content.
3. Utilize Social Proof
Social proof is a great way to add credibility and validate your client’s buying decision. The idea here is that people tend to trust others’ opinions in their decision-making process and choices, so use them to build credibility for your business – think about how often you use reviews to get feedback before purchasing.
This is a condensed version of an article written for Bill.com (targeted to accountants), but is true for all small businesses. Full version at https://www.bill.com/blog/use-social-media-build-credibility-your-accounting-business/

NAWBO Supports DECA

NAWBO Silicon Valley is excited about working with DECA (Distributive Education Clubs of America) on a memorandum of understanding as potential affiliates and partners! It would allow our NAWBO members to create a mentorship program that would help local DECA high school students, who are highly motivated and dedicated to becoming the next generation of emerging leaders and entrepreneurs. Typically, 30% of over 200,000 DECA members become business owners. As women business owners, this partnership would align with our mission and goals of giving back to our community and helping young leaders succeed!

Join NAWBO National as we travel the word making connections and building bridges of opportunities for our members.

May 13th-15th, 2019 | Chihuahua, Mexico
National conference for the Asociación Mexicana de Mujeres Empresarias A.C. (AMEXME)
 
July 4th-6th, 2019 | Basel, Switzerland
2019 Global Summit of Women is the premier business and economic forum for women globally. Join over 1,000 women leaders in business and government from 60+ countries at the 29th annual Business Summit focusing on women’s advancement in the global economy;
October 2019 | Lima, Peru
Save the Date
The World Association of Women Entrepreneurs 67th
 FCEM World Congress.
Contact us for more information; internationalaffairs@nawbo-sv.org

President’s Message | December 2018

Happy Holidays & Season’s Greetings

What a great time of year to Share the Joy!

We hope you can join us at our traditional NAWBO holiday luncheon at the University Club of Palo Alto with the Peninsula Symphony on Tuesday, December 11th. It will be an occasion to feel joyous and thankful for what NAWBO has accomplished in 2018, and how NAWBO has helped achieve your business success and goals. Most importantly, it’s a time to treasure the relationships we have built among our members and continue the strong sisterhood in 2019.

A highlight of NAWBO’s 2018 accomplishments:

Crystal Chair Award Gala Event

  • Jennifer Dizon, Crystal Chair Lifetime Achievement
  • Mary Hiland, Woman Business Advocate of the Year
  • Kimberly Tucker, Business Woman of the Year

Susan Hagar Award

  • Griselda Quezada-Chavez

Other Highlights

  • Passage of SB 826
  • Celebration of HR 5050
  • Empowered & Educational Topics, Speakers & Panelists
  • Member & Corporate Sponsored Workshops & Presentations
  • New & Renewed Members & Corporate Sponsors
  • Networking & Relationship-Building Opportunities
  • NAWBO National Leadership Training & Conference

Your continued involvement and participation, whether it’s attending our events or serving on a committee, are greatly appreciated, along with the hard work and effort that our board members provide. We look forward to building upon our accomplishments to make 2019 the best version of ourselves and our Silicon Valley Chapter in our One Voice!May you enjoy this special time with your friends and family,

Silicon Valley DECA District Career Development Conference

Spend time with emerging leaders. Volunteer as a competitive event Judge.

DECA is an international organization comprised of 225,000 high school and college students interested in business, finance, hospitality, marketing, and entrepreneurship.

As a competitive events judge, you’ll sit across the table from tomorrow’s emerging leaders.

DECA’s Comprehensive Learning Program integrates into classroom instruction, applies learning, connects to business and promotes competition. DECA prepares the next generation to be academically prepared, community oriented, professionally responsible, experienced leaders.

WHAT WILL YOU BE JUDGING?

DECA has nearly 60 competitive events, from prepared business plans and market research events to on-the-spot role plays and case studies.

LOCATION
San Francisco Airport Marriott Waterfront: 1800 Old Bayshore Hwy, Burlingame, CA 94010

Signup today!
http://californiadeca.org/forms/judges.php#sv

Is Your Website Ready for 2019?

Your Small Business Website Should Work as Hard as You Do.

Create a marketing tool that generates more leads so you can make more sales in 2019.

There are lots of designers, freelancers and online job shops that offer cheap – and ineffective – website development.  Unfortunately, they don’t take the time to understand your business goals, but view your site as a “project”.

Detati Digital Marketing has a team of small business experts that helps to create a site that works to reach your business and marketing goals. After all, your site should do more that just take up space on the internet, it should work for your business.

SPECIAL OFFER FROM DETATI, a NAWBO-SV Corporate Partner
NAWBO Members GET $500 Off a WordPress website.

 

 

Thinking About Joining a Board?

by Amii Barnard-Bahn, JD ACC

Ready to Serve? How to find the best Board for your credentials

At NAWBO Silicon Valley’s September event, we discussed the landmark legislation of SB 826. This legislation was designed to create more  access for women and qualified candidates for public boards. That is important because the role of the board has become critical to the long-term health of a company and the protection of its shareholders and employees. Creating a larger pool of seasoned professionals to guide and govern our corporate institutions is paramount in a time of Wells Fargo, Papa John’s and Uber debacles.

A board search can take many years, so it’s never too early to evaluate and cultivate the skills and network you need to establish yourself as a viable candidate.

If you are a seasoned business professional ready to take on the responsibility of being an active member of a board, here are some things to note:

  • Take your time and research the company and team to make sure it’s a good fit.
  • In a well-designed board, each member contributes different skills and experience, which creates a powerful combination that helps to drive company success. Boards generally seek specific experience criteria such as finance, business development, technology, international, operations, legal/public and other areas of expertise.
  • Evaluate your experience and unique contributions, and tailor your search to companies that can best use your skills.
  • When you join a board, you are taking on significant responsibilities to shareholders, employees, and the public.
  • Your success depends on how well you get along with others, and how well you know yourself. Working with a trained executive coach who can administer assessments and profiles to define your core competencies and gauge leadership effectiveness; can bring an increased awareness of strengths and development opportunities.
Top 5: Due Diligence Checklist Before Joining a Board
  1. Meet each Board member personally. Test the collegiality; inquire about board dynamics. Do you feel welcome? Do you like and respect each of them? Experience – do they serve on other company boards? Check governance ratings from orgs such as Institutional Shareholder Services to evaluate board strength.
  2. Meet each C-suite executive and assess their strengths and weaknesses.
  3. Understand how the company makes money and how they conduct business.
    What’s their approach to risk, and what is your comfort level?
  4. Review the company finances w/outside CPA, and confirm D&O insurance.
  5. Confirm the unique value/skills you are expected to contribute.

For more tips and strategies on how to become a board member or for executive coaching, contact Amii Barnard-Bahn.

Executive Coach and Board Advisor
Barnard-Bahn Consulting & Coaching
www.barnardbahn.com
510.301.0400

Join NAWBO-SV and get access to Launchwise 100

Any new members who join NAWBO Silicon Valley by December 31st,  will receive complimentary access to the Launchwise 100:
  •   100 steps to launching a product, brand or business digital course ($599 value), which will begin in January!
This 100-day training will kick off your year with daily email content, videos, periodic group calls and a 1-on-1 strategy session. For more information, check out:
About the company: Launchwise is a Marketing and Strategy Firm that launches products, brands and businesses that matter. www.launchwise.co
How do I become a member? 
Contact Randi Ross or sign up at https://www.nawbo.org/membership
Then someone from the Launchwise team will contact you and get you set up to achieve big goals in 2019!

President’s Message | October 2018

Dear Members:

Our October 9th event was filled with many reasons to celebrate, and we are so proud that you are part of our NAWBO history!

We honored the NAWBO architects of 30 years ago who helped in the passage of HR 5050, allowing women to qualify to take a business loan without a male counterpart. We also celebrated the signing of SB 826, requiring California publicly-held companies to have at least one woman on board or directors by the end of 2019 and a minimum of two by July 2020.

The evening was enhanced with our corporate panel experts, Ami Bernard-Bahn, Briana Brownell, and Irene Murphy who shared game changing strategies for becoming a board member. Our facilitator, Jennifer Dizon, and our members and guests had the opportunity to engage in this exciting conversation.

Our evening was also a celebration of Griselda Quezada-Chavez, who earned the most prestigious Susan Hagar Award by NAWBO National. Through Griselda’s determined efforts and hard work in making international business relations and issues at the forefront, we continue to advance our global agenda today and into the future. We are very honored to have Griselda as our International Director of Silicon Valley chapter.

As NAWBO members, we embrace SB 826 and want to create opportunities for women from all different experiences, backgrounds and education that want to be part of a forward thinking organization. Our founder, Susan Hager, believed in bringing your seat to the table, and if you don’t have a table, build one. Then bring other women with you. Simply put, we have just built an unlimited number of tables and have an open invitation for you to join us as we continue the movement of helping women business owners thrive!

Next month, we look forward to an educational and interesting topic on Money Matters: The Finance, Cash Flow and Best Practices that Increase Your Bottom Line. The program will include mini sessions such as “Savvy Cash Flow Strategies”, “Simple Tactics to Increase Your Bottom Line” and “Best Practices” from our small business financial experts. We are thankful to Bank of America for sponsoring this event, and we hope you can join us!

Many thanks for taking this journey with us in making our”One Voice” loud and clear in accomplishing great things together!

Warmest regards,
Flordelisa Harris

Congratulations Griselda Quezada-Chavez!

Thank you for being part of celebrating our very own Griselda Quezada-Chavez of NAWBO-Silicon Valley who is the 2018 Susan Hager Legacy Award recipient.
In 2010, the National Association of Women Business Owners (NAWBO) established this award to honor NAWBO’s founding (1975) president Susan Hager.  Susan was a stalwart champion of women’s economic empowerment and built a legacy for others to follow.
The Susan Hager Legacy Award gives honor to a person or group of persons who, through their advocacy and actions, helped to establish the legacy of women’s entrepreneurship for future generations.
Griselda has been an advocate for NAWBO on the international front, holding NAWBO’s seat at
the table. She has worked to strengthen our international alliances with a number of different
international groups as an amazing servant leader and relationship builder. She continues to
volunteer her time for the sake of NAWBO’s international efforts and women business owners
worldwide.  NAWBO is forever indebted to her for her dedication to our global vision.

2018 National Women’s Business Conference’s Impact All Year Long

By Molly Gimmel

As Americans, and as incredibly busy women business owners, we are more disconnected than ever. In between the thousands of emails, texts and calls we receive, social media posts we have to share and respond to, and the time we spend in planes, trains and automobiles traveling to and from work and meetings, the time we take to create and nourish deep connections with others and the time we set aside for solitude and reflection has grown increasingly less.
That’s why an event like the National Women’s Business Conference (WBC) hosted by NAWBO, which was held last month in Spokane, Washington, is such an incredible gift. The theme of “Work Well, Live Well” was all about work-life integration and the importance of not only fueling our business success so we can go to the next level, but also dedicating time to connect with family, friends and peers, and nourishing and challenging our bodies and minds. It was also about setting boundaries, relaxing and believing that everything will be okay (remember what our amazing keynote speaker Elizabeth Gilbert shared about that?).
I know one of my favorite parts of every WBC…

3rd Annual Girl’s Festival

The 3rd Annual Girl’s Festival was a blast! NAWBO-Silicon Valley volunteered and got to see over 2,000 girls attend 100+ activities-an interactive EXPO, Maker’s Fair, 20+ workshops, all day performances, coding classes, contests and much more.
Check out the new BuyFromWomen directory featuring exceptional products and services created and offered by women. WorldWideWomen is launching a global movement to buy goods and services from our intrepid women entrepreneurs around the world. Get your business on the global platform and start connecting with and supporting business women  at Buy From Women Around the World!

President’s Message | September 2018

We are off to a great new fiscal year, focused on achieving our 5 Star for Advocacy, helping members grow their businesses and creating our One Voice in becoming better and stronger leaders as women business owners!

Susan Ellenberg, President of San Jose Unified School District Board of Trustees, kicked off our first dinner/networking event in a lively and engaging presentation and workshop on “Civic Engagement in Times of Incivility”, helping us take our first step toward the 5 Star for Advocacy achievement.

Our September monthly event will showcase a Silicon Valley Media Panel that will share fresh media insights to grow your brand, access new opportunities and forge valuable partnerships. The panel will bring their experience from Forbes, NBC, KRON, NBC Bay Area and Valley Talks, and it is guaranteed to be a successful event.

We have so many more exciting topics and reasons to celebrate that are sure to keep you engaged with NAWBO and its members, so please look out for future communications. For October, we’ll focus on “How to Build and Join Corporate Boards”, which ties into the pending SB 826 legislation that is currently on Governor Brown’s desk for signature, requiring CA publicly-held companies to have at least one women on board by the end of 2019.

Hopefully, we will be celebrating this monumental new law in conjunction with our planned 30th anniversary celebration of HR 5050. With the instrumental help of NAWBO, the Women’s Business Ownership Act (HR 5050) was passed to eliminate bank lending discrimination against women business owners.

Although we are very lucky to have a dedicated and hardworking board of volunteers bringing together impactful and worthwhile programs and events, we encourage you to get involved and become a committee member to strengthen our sisterhood. We cannot do this on our own. By joining our leadership team, you become part of the women business owners who help make positive changes on a local, national and global level.

In closing, we want to thank Monika Miles, Robin Fisher and Mina Doshi for becoming committee members.

We look forward to our journey in creating One Voice in accomplishing great things together!

Warmest regards,
Flordelisa Harris

ALOM Opens Amsterdam Office to Expand Presence in Europe

“Our expanded European presence in Amsterdam benefits our customers by creating technology-driven efficiencies for delivery to suppliers and end-users across Europe, the Middle East and Africa, improving service and quality, and reducing costs.”
– ALOM President/CEO and NAWBO Member, Hannah Kain

ALOM, a global leader in supply chain management, has announced the opening of its European headquarters in Amsterdam, the Netherlands. ALOM has been doing business in Europe and servicing European customers since 2006. With this move ALOM is deepening its commitment to serving a growing number of customers and suppliers throughout the region with sophisticated supply chain services, including procurement, inventory, fulfillment, production and marketing support services, and logistics management capacity.

The Amsterdam facility represents ALOM’s 19th global location and is part of the company’s multi-year expansion that includes a state-of-the-art 120,000 square foot addition to its US global headquarters in Fremont, CA, now totaling 270,000 square feet, and its 48,000 square foot Indianapolis, IN, plant opened in September, 2017.

Luminoustudios Makes Storytelling a Good Business Decision

Reema Dutt, Luminoustudios

If you’re like most people out there, you probably describe yourself as a “visual learner.” You learn, engage, communicate and appreciate things more naturally when they are visually shown to you. That’s at the crux of how Reema Dutt and her team at Luminoustudios are helping businesses to market themselves-through high quality, strategic video production for clients across the world.

With a background in the film industry, Reema and her co-founder Sania Jhankar both started to recognize a gap that needed to be filled. “We saw all these startups that didn’t really understand video marketing,” she says. “Given our indie film background, we thought we could help those people leverage video marketing with a smaller video production, and smaller budget, but maintain that high quality.

Click here to get more…

NAWBO National Endorses Young Kim For Congress

(Washington, D.C. September 18, 2018) -The National Association of Women Business Owners (NAWBO) is announcing its endorsement of Young Kim in her bid for election in California’s 39th Congressional District.

“Young Kim has a long history of advocating for and representing small business owners and women business owners throughout her career at the state and federal levels,” explains Molly Gimmel, NAWBO National Board Chair. “As a small business owner herself, she has a unique understanding and appreciation of the obstacles and opportunities facing women business owners. We look forward to working with her on the issues impacting our members and all women business owners.”

NAWBO National considers candidates for endorsement after they have won their primary. The selection of candidates is based solely on their history of business ownership or their voting record demonstrating their consistent support of business owners. Additional endorsements will be made by NAWBO prior to the November 6 general election.

Are you a NAWBO-SV Corporate Partner with a special offer?