by Roberta Kiphuth, Detati Digital Marketing Is newsletter marketing is worth the time and effort? Do people even read them anymore? The answer is YES!...but...they need to provide value.An e-newsletter can be a great tool for building trust and expertise. But make them educational, funny, interesting, and not sales-y. Build Your List Ensure that you only send to contacts who have proactively requested (signed up for) the newsletter. Not only [...]
Before investing on the latest on-demand training to comply with Gov. Code 12950.1, take a few minutes to reflect what you would like to accomplish. For some firms, checking a completion box is sufficient. However, this may be a prime opportunity to open critical dialogue to influence how your employees interact with each other and reduce potential problems. And there is nothing like sharing live face time to get them [...]
Welcome to NAWBO Silicon Valley's 2019-2020 fiscal year! Our new and refreshed group of board members are eager and ready to serve you. We're already gearing up for< The Fashion Disrupters on August 20, Women in Politics on September 17, and Legal Experts on October 15. As a second-term President, I'm humbled by this opportunity to be a servant leader for NAWBO, especially being surrounded by smart, ambitious and talented women [...]
Submitted by Lorie Reichel--Howe Divert Disaster, Delete That Email and Dialogue While email has made workplace communication efficient, there are times when face-to-face conversations are needed. At these times, defaulting to email is risky and may result in workplace nightmares. When Technology leads to trouble Who doesn't love moving issues, problems and grievances off of a work desk? While auto correct protects us from grammatical errors, there is no technology [...]
Silicon Valley is known for its championship teams such as the most recent by Golden State Warriors as 1st in the Western Division and San Jose Sharks as 2nd in the Pacific Division. We'd like to think that NAWBO is a top-notch Silicon Valley team of women business owners too. In our mission to help propel women entrepreneurs into economic, social and political spheres of power in Silicon Valley, nationally [...]
Randi Ross co-founded holding company Lucross Holdings in 2017 with the theory of using diversification for financial security. It's a strategy that comes from a very personal place. Having immigrated to the United States from Saigon as a 6-year-old, Ross withstood the childhood trauma of witnessing a father who was abusive to a mother who refused to leave the marriage. "I have been very determined to ensure that I am independent and [...]
Bravo to an extraordinarily successful 3rd annual Crystal Chair Awards Gala!!! With the support of our board members, administrator, emcee, keynote speaker, corporate and in-kind sponsors, members and guests, we had over 100 people in attendance at the DoubleTree Hotel in Campbell on April 23rd. It's no surprise that our three-time president and event planning extraordinaire, Maxine Goulding, created this gala idea. Maxine has flawlessly executed it over the last [...]
Spring has sprung and we are so excited! March brings many new successes and opportunities for our chapter, allowing us to grow and branch out in many new directions while staying rooted in our mission to propel women entrepreneurs into economic, social, and political spheres of power. Earlier this month, I celebrated my birthday at the Kendra Scott jewelry store in Santana Row. It was a fun way to celebrate [...]
On paper, things have never looked better for female entrepreneurs. In fact, more than 11 million U.S. firms are now owned by women, employing nearly 9 million people and generating $1.7 trillion in sales, according to 2017 data from the National Association of Women Business Owners. But these numbers only tell part of the story. Women-owned firms are still in the minority, and the hurdles faced by women who have [...]
Janice Drescher, owner of Intentional Leaders, has over 25 years' experience as an executive leadership coach and trainer, empowering her clients to be authentic leaders who live their passion. Janice shows her clients how to build effective and profitable organizations that empower managers to achieve results through their teams. To learn more: http://www.intentionalleaders.com/leadership-development-services intentionalleaders.com